6 Main Challenges Faced By Copywriters{And How To Avoid Them}

When everyone thinks that copywriting is just writing, no copywriter thinks that. Because they understand the amount of work needed to pull off a converting copy. Yes, writing in itself could be easy depending on how inspired one is. And it might be easy for someone who is into writing to convert to copywriting. But just like any other profession, it has its challenges.?

Let's explore a few of them below starting with a simple definition of what copywriting is.

What is copywriting?

Copywriting is the art of using simple words to persuade a reader to take a desired action. To effectively do this, a copywriter has to, first of all, do a lot of research on the targeted reader(audience) to be able to tailor the copy according to their specific needs.

Copywriting is known to be a main component in business for it is the number one tool used to drive sales.

Who is a copywriter?

A copywriter is someone who can easily figure out a target audience and their pain, come up with ways to create a solution to that problem, then offer the solution in a persuasive written text. That text is called copy. When written accordingly, it could generate a lot of sales for a business.

The more sales one can generate for a business as a copywriter, the higher they get paid.

What makes a good copywriter

The characteristics of a good copywriter are slightly similar to those of a creative writer only when it comes to creativity. But when it comes to persuasion and driving sales, a great copywriter would;

• Do thorough research on a topic before writing a single word.?
• Come up with ways to grab the reader's attention with a catchy headline.?
• Strategically points out a pain faced by a reader, and then goes on to offer a solution.??
• End their writing with a clear call to action.?

What are some of the challenges faced by Copywriters?

Despite the misconceptions out there that ”Copywriting is just writing, it should be easy.” The truth of the matter is, copywriters go through a lot. Especially when starting. Take a look at some of their frustrations.

1. Managing multiple copywriting projects at a go.?

Sometimes you ask for blessings, only for them to appear in excess. It becomes stressful for a copywriter to meet deadlines when work is too much for them.

2. Time management especially for newbie copywriters.?

One can get lost in research because of how interesting the topic is. One might also spend a lot of time editing a simple project in pursuit of perfection.

3. Lack of balance between work and life.?

Newbie copywriters face this a lot. When clients start coming in, they immerse themselves in clients' projects forgetting to take good care of themselves. Simple things such as taking a shower start sounding like a dream to them.?

4. Imposter syndrome. The feeling of not being good enough.

It takes a lot of courage for one to be themselves. It takes a lot more courage to believe in what you do, for everyone keeps asking themselves questions like, am I making any impact here? Can I even pull this off? Which mostly leads to self-doubt.

5. Getting clients. And not just clients, quality clients.?

Most copywriters become frustrated when they haven't yet figured out where to get clients. Some even drop the profession in itself and start pursuing other things.

6. How to price their services.?

It's not easy to find a manual on how much to charge for a copy. Before understanding their value, beginner copywriters charge too low due to fear of losing a client, or a lack of information on how much to charge.

How can one overcome these challenges?

There is a solution to everything in this world but you have to find it. To manage the challenges above as a copywriter, you could try out taking the following actions.?

1. Outsourcing. Find a network of good copywriters whom you trust to deliver quality work just like you do. Whenever there is too much to handle on your side, outsource to them.
2. Set time aside for research and editing, and make sure to stop when the time is up. That way, you train your brain to accommodate such tasks faster.
3. Create a work schedule to avoid overworking and neglecting personal health.
4. Have someone you can talk to whenever self-doubt creeps in. At the same time, you could distract yourself with things like walking or listening to good music just to get yourself out of your head.
5. Register and offer your services on freelancing platforms such as Upwork and Fiverr. You can also leverage professional platforms such as LinkedIn and even social media platforms like Facebook, Instagram, and Twitter.?
6. To get started with pricing, research how much copywriters charge for a copy. You could as well ask seasoned copywriters how to do it. And if you can't find one, ask a few colleagues how much they charge, and how they got to that number.?But to make it easier for you, reach out to pricing expert Clinton Okhai ?? . You will never regret making that call.

Pro Tip

*In whatever project you work on, give it your 100%. Producing quality work = more quality projects coming your way = more money.?

*Study sales. It helps in understanding how to structure and present your copy.?

In Conclusion

The copywriting journey is not always a smooth ride, but it is manageable. One can make a good living out of it. To set yourself aside from the rest of the copywriters and be among the top in the industry, immerse yourself fully into the art of persuasion and in writing in a language similar to the readers, to effectively convey the message and eventually get the expected results.?

And one additional tip. Never stop learning, never stop writing. Businesses and brands alike depend on you to flourish.?

Miriam Maru?? is a remarkable content and copywriter producing 100% original copy, blog posts, and articles. Connect with her here Miriam Maru??