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6 Keys to Digital Success in Attribution Modelling

Himanshu Sharma

Setting up and fixing website tracking to unlock insights. And offering expert courses & books on Digital Analytics, GA4 and BigQuery.

发布日期: 2016年4月7日

Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed.

Understand Customers Purchase Journey
Understand the concept of ‘Missing Touch Points’
Fix Data Integration issues
Go beyond Google Analytics
Understand not all “touch points” are equally valuable
Use Proportional Multi Touch Attribution Model

Read more: https://bit.ly/1VbaBX4

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6 Keys to Digital Success in Attribution Modelling

Himanshu Sharma

Setting up and fixing website tracking to unlock insights. And offering expert courses & books on Digital Analytics, GA4 and BigQuery.

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