6 Key Steps for Internationalising your Website the No Fuss Way

Why International is a good for Business

Over the past few years, the way we do business has changed significantly. Many Businesses have been forced to open up to home and flexible new ways of working and many are seizing the opportunity to do things differently and maximise technology.

Statistics for last year (2021) reveal that the number of people buying online is over 30% of the?7.74?billion?of the world population. With 60% of the World population using the internet and this number is growing daily.

Your company’s website is the gateway to your business, allowing your company to increase international visibility, attract new leads and customers as well as facilitate consumer research into your products or services.??

By embracing digital tools and building a strong online presence, companies are more likely to stay in business longer and achieve growth rates not achievable by working solely offline.

When looking to increase export revenue a well-constructed and internationalised site is fundamental to build relationships with both potential clients and online search engines. But when looking to internationalise your company’s website, where do you start?

Key Steps to Internationalising your website with these 6 key steps you can create, develop or refine your plan for building your international website ensuring that you include the top internationalisation features.

These are steps that you can take to make your website more effective in your chosen international market or markets. ?

An internationalised website highlights your company’s willingness and ability to trade with overseas clients and partners and by undertaking research and evaluating your online presence your company can increase revenue from international sales, test new markets and understand what appeals to your target market and how to cater for it.

The website sits at the heart of your company’s online presence, so when looking to show that you are ready and capable to trade internationally it is important to make sure that you understand your ideal customer profile and the benefits of your product or service to your customer. You will need to ensure that you are clear on your USP’s and are presenting the right products and services. Your website is there to attract these customers, initiate a call to action and replace that personal contact

Here are the 6 steps that you can take:

1.????Ensure that your Website can be Found!

2.????Show both Website Visitors and Search Engines that you can be Trusted

3.????Put Yourself in your Customers Shoes

4.????Think Global Act Local

5.????Mind your Language and Manners

6.????Have a Plan

For more information about these steps and how you can internationalise your company website please do get in touch.

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About The Author: Claire Snowdon

Claire Snowdon is an International Business Adviser and the founder of Snowdon Consulting and No Fuss Group Ltd.

With over 30 years of international exposure, operational leadership and extensive business and cultural expertise, Claire led Corporate multi-million-dollar programmes for both the UK and US textiles and apparel manufacturing sector in Europe, the Middle East, Asia and the Far East.

Accredited as an Export Communications Consultant in 2014, she has supported 100’s of small to medium-sized enterprises and has been successfully delivering Export Communications Support and Training for the clients of the DIT (Department for International Trade).

Since 2019 Claire has also been coaching and mentoring a portfolio of private clients, supporting them with their international growth plans and projects. Claire's clients say that she has a lot of transferable skills that means she can give a lot of business advice, do the research, then help to implement the things that are needed.

Get in touch: Tel.+44 1235 855236 Email: [email protected]

Connect on LinkedIn at?Claire Snowdon