6 Key Elements of High Converting Marketing Funnels for Web3 Companies
Blockchain-Ads
Web3 Generation of Advertising Technology! Data-based Performance Advertising solution.
Creating a finely-tuned marketing and sales funnel is essential for blockchain brands like dApps, GameFi, and crypto protocols. It allows you to systematically guide potential users from awareness to acquisition and ultimately, retention.
There are various marketing funnel optimization strategies and tactics you can employ when promoting your decentralized app, games, tokens, or NFTs with Blockchain-Ads to maximize conversions:
Offer Value at Every Stage
The number one element of effective crypto marketing funnels is providing value to users at each step of their journey. Instead of hard selling, you need to build trust and authority by delivering value upfront.
In the awareness phase, this means offering educational guides and articles around blockchain-related topics and your product category.?
Teach first, sell later.
At the consideration stage, create useful step-by-step walkthroughs and video tutorials so users can properly evaluate your dApp or crypto platform. Also, offer lead magnets like early access or discounts in exchange for their email address.
At the transaction stage, provide guarantees and limited-time deals to give customers confidence to complete transactions.
Post-purchase, overdeliver on service, support, and community building so customers are eager to repurchase and refer others.
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Key takeaways:
Laser Target Each Funnel Stage
Ensure your messaging, content, and product positioning are laser-targeted to the user mindset at each marketing funnel stage.
During awareness, focus on introducing features and benefits. The consideration phase should educate and inform. Also, address concerns and build trust. At the transaction stage, provide scarcity and social proof. After the purchase, deliver amazing service.
For example, if a user is at the consideration stage with a dApp, target them with a detailed explainer video versus a promotional ad.?
Personalize messaging based on their journey.
Key takeaways:
Minimize Friction
To enable seamless conversions between your Web3 project and a potential user, you need to ruthlessly eliminate any friction points that may stop them from going through the funnel.
This includes simplifying navigation so users can self-serve, reducing the number of steps to sign up or purchase, minimizing required form fields, and making CTAs clearly visible.
Also, ensure your dApp or crypto platform has an intuitive UX and UI design. Complexity is the enemy of conversion (many projects fail at this point).?
Allow users to try before they buy with demos.
Key Takeaways:
Build Trust and Credibility
When it comes to anything Web3, building trust is crucial. Without it, users will bounce instead of converting.
Some proven trust-building tactics include showing authority by:
Also, establish credibility by participating actively in X Spaces, Discord channels, Reddit forums, and Telegram groups in your niche.?
Give before you take.
Key takeaways:
Prominent Calls-to-Action
Calls-to-action (CTAs) helps close the gap between interest and action.?
To boost conversions, CTAs need to stand out on the page and clearly direct users to the next step.
Some best practices include using contrasting colors, buttons versus text links, action-driven language like “Sign Up Now,” placing them above the fold and in sidebar/sticky widget areas, and using exit and site-wide offers to keep CTAs visible.
Ready to acquire real, engaged Web3 users? Launch your targeted ad campaign on Blockchain-Ads now!
Pop-ups and overlays can also draw attention to key CTAs, but avoid being too obtrusive.
Key takeaways:
Optimize Each Phase with Blockchain-Ads
As a Web3 project, you can further improve each funnel stage using the self-serve, blockchain-powered advertising and analytics of Blockchain-Ads.
During awareness building, you can set impression-based campaign goals on Blockchain-Ads to boost your reach across crypto communities.?
The platform makes it easy to retarget engaged users and analyze conversion rates to identify optimization opportunities.
Blockchain-Ads also provides trusted crypto demographic, interest, and behavioral targeting options to hyper-personalize ads and messaging for each phase.?
Imagine being able to target users based on how much ETH they have in their wallets.
Plus, with the Blockchain-Ads cost-per-acquisition approach, you can rest assured that your marketing will perform well without wasting your budget.
By leveraging Blockchain-Ads’ Web3 native ad formats and targeting, you can fine-tune campaigns and maximize ROI across the funnel.
Key takeaways:
Final Thoughts
Implementing a smart marketing funnel is vital for guiding your crypto project through the choppy waters of adoption and growth. Blockchain-Ads provides the tools to drive results at every stage while accelerating your customer journey from awareness to advocacy. Combine these data-driven solutions with an optimized funnel for greater success when promoting your crypto business.
Ready to acquire real, engaged Web3 users? Launch your targeted ad campaign on Blockchain-Ads now!