6 Innovative Technologies Entrepreneurs Need to Utilize to Grow Their Businesses

The covid-19 pandemic provided tech solutions to increase the audience base and grab their attention. Here are 6 technologies entrepreneurs should implement in their businesses:

1.????Content Analytics:

Page views and click-throughs are no longer sufficient. You need tools to clearly understand what content works to grow loyal audiences and develop a variety of revenue options.

Currently, automated analytics data is needed for every publisher that wants to determine how to effectively allocate their content development efforts. Recognizing audience?preferences lets you provide them with?content that will engage, attract, and retain readers. Publishers must learn to develop?a certain type of content need and create an editorial product to meet it. However, the analytics platform you choose must provide?the insights you require to advance your content strategy.

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2.????First-Party Data:

Using first-party data enables you to establish a direct link between your viewers and your content without interference from other platforms (i.e., Google or Facebook). This relationship is formed by connecting newsletter registrations, and site subscriptions to behavioral data obtained from applications and websites. Developing this relationship allows you to give your audience material that is relevant to their needs and interests, which increases trust, loyalty, and engagement.

However, creating first-party data demands a data strategy and a data management platform.

Choosing the right vendor allows you to:

• Produce meaningful audience segments.
• Offer the reports you need to generate insights based on demographics?and on-site behavior.
• Launch, manage, and expand your first-party data capabilities.

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3.????Paywall:

Publishers are currently limiting access to their most valuable information assets, leading to significant returns. Paywall establishes the most personal connections, a connection that compels your viewers to pass?their payment card information. In addition, placing your finest content under a paywall allows you to develop a strong group around your exclusive?brand. Moreover, this technology opens opportunities for premium advertising and sponsorship slots.

However, to ensure obtaining the most out of this technology, you need to consider:

• Choose a paywall that fits you and your audience. Dynamic paywalls may appear to be the ideal solution, allowing or restricting content?according to distinct user profiles.
• Explaining the value of the material that isn't easily accessible.
• Making your content worth paying for.

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4.????Affiliate eCommerce:

Covid-19?lockdowns boosted?online shopping. Publishers may benefit from this situation and?generate affiliate revenue from users seeking reliable recommendations.

E-commerce may transform a product review website into a money generator. Many people conduct web research before making in-store or online purchases, eCommerce content (i.e.,?reviews and suggestions)?aids consumers in refining their search and helps?them make a purchase from a reliable source.

Yet, you need to pay attention to these points:

• There is a possibility that viewers would perceive eCommerce material as a?commercial activity, so put forth the effort to provide genuine value throughout your work.
• Pay close consideration to SEO (Search Engine Optimization), because gaining revenue requires traffic.
• To minimize the effect of any revenue decreases, aim to cooperate with more than one network.

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5.????Email Newsletters:

Since they are narrowly focused, awaited publications,?and provide a solid foundation for frequent interaction, Email newsletters are an ideal direct line of communication with your consumers. Email newsletters serve as the foundation for a long-term connection?built across your business. Additionally, Newsletters have the potential to produce significant revenue,?through sponsorship and advertisement and as digital products. However, many newsletters are available; the key is to build newsletters that address your audience's problems and satisfy their needs.

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6. ?Podcasts:

Podcast audiences are constantly rising. ?Almost 80 million Americans hear podcasts every week, the figure raised?by 17% in?2020. During covid-19 lockdowns, audiences sought for alternatives to entertain themselves and fill their time, podcasts were the solution?throughout the day.

Podcasts are an effective tool for engaging your audience. Time spent listening to podcasts exceeds time spent viewing a web page - thirty to forty minutes against three or four. Creating this technology is not a costly process; anyone may record, edit, and release a podcast using their?phone.

Nevertheless, podcasting requires noting these challenges:

• There are countless millions of podcasts available worldwide, providing value and committing to a consistent publication schedule.
• Your first listener base will be limited.
• Revenue cannot be assured.

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