5 Influencing Techniques to Increase Your Pitch Success

When pitching you are essentially asking investors to do something that may not seem rational: hand over their hard-earned money despite the very low probability of success.

This is where your ability to influence people comes into play. Here are the 6 influencing techniques that will dramatically increase the chances of success for your pitch.

1. Become a Storyteller

If you can’t get an investor?emotionally interested?in what you are doing, they will not invest in your company. Watch the video to find out how.?

2. Really Get to Know Your Audience Before You Meet Them

You are trying to?look at things through the eyes of the people?you are trying to influence and figure out what motivates the investor. In this video , I talk about how to do just that.

3. Build Credibility?

People follow people not organisations. Investors will be asking of you:?

• Will you help me be successful??
• Are you someone worth taking a bet on??

Credibility is central to anyone following or backing you.?Watch the video.

4. Build Rapport Through Matching?

You can match people in a number of different ways: speed of speech, breathing, expressiveness or lack of it.

Matching leads to you getting in sync and a lower heart rate for both of you and creates a sense that 'I’m like you – that we match'– then you are more likely to want to work with me. Watch the video here.

5. Build A Sense Of Scarcity

FOMO is a real thing in investing?and it influences how an investor thinks about an opportunity. That fear of missing out on the big winner puts you, the entrepreneur, in a strong position, creating more demand for your round than you have room for.?

Watch the video to find out how to how to use FOMO to your advantage.

Summary

Influencing can sound quite abstract to many but when you dig into it, like most things, it is something that is eminently learnable and boy is it useful if you want to be a successful entrepreneur. Use influence in the right (and ethical) way, and you’ll reap the rewards.

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I support Founders and Entrepreneurs to become thriving CEOs.

I help you close the gap between what do you now and what you are capable of doing, sharing my knowledge gained from 20 years+ of working alongside entrepreneurs.

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