6 impressive interactive content examples: Turtl’s Top of the Docs

Can you remember the last post you read on LinkedIn??

What about the most recent article you read? Not even that 10-page white paper?! We consume so much content that we barely register how full we are before moving on to the next bite. You only have seconds to make readers stop and savor what you’re serving up; Miss that tiny window and you’re toast.?

Here’s the uncomfortable truth; most content is less Velcro, more oil slick. To make our message stick, we have to produce pieces that grab and keep our audience’s attention. That’s where interactive content comes in.?

3 reasons to use interactive content

1. Audience understanding

Interactive elements - like polls or quizzes - achieve some crucial objectives. They keep eyes on the page, advance readers through content journeys, and maybe most importantly, collect information directly from potential customers.

Reader data gathered through interactive elements is a goldmine for marketers. Strategy refinement, outreach improvements, messaging alignment – every part of your marketing machine benefits from these first-party insights.??

2. Competitive edge?

88% of marketers say interactive content helps differentiate their brands from competitors. People (rightly) believe in the power of interactive content to stand out in a crowded marketplace. Interactive content sets you apart in a sea of near-identical content and campaigns (we’re looking at you, B2B).?

Here’s a hypothetical; If you were sent two sales brochures – one a static PDF, the other an engaging online document packed with interactivity – which would you remember more?????

3. Better content ROI

Longer read times. Lower bounce rates. Lifted lead generation. Reach for interactive content and you’ll reap the benefits of high-performance content. Active content experiences hook readers and encourage them to spend more time on the page. The longer they read, the more likely they’ll listen to your message. Once they’re bought into your offering, it’s much easier to convince them to convert.?

Top of the Docs .. the best of the best

Every quarter Turtl runs a competition to celebrate the best in interactive content: Top of the Docs.? Interactive content masterclasses are shortlisted, and this round is no exception. Here are 6 contenders for this quarter’s crown and their impressive examples of smart content done so very right.?

If you’re feeling inspired after checking them out, book a demo to find out how you can create interactive content just like this.?

1. Ebook: GiveSmart’s ‘Fundraising Assessment Travel Plans’?

GiveSmart kickstarts their future-planning ebook with a quick quiz – and readers’ answers map out what content journey they’ll go on. Actionable insights, videos, CTAs make this a colorful example of top-class content.?

2. Report: Kantar’s ‘Global Beauty Report 2023’

Get the gloss on the latest beauty industry insights in Kantar’s report. This Doc is a dazzling reflection of the topic at hand; With stunning visuals, gorgeous layouts, and eye-snagging interactive widgets, it’s a total knockout.?

3. Case study: Morgan Sindall Construction’s ‘Project Spotlight: University of Gloucestershire’

Morgan Sindall built everything into this immaculate construction. Strong content foundations include motion visuals and dynamic design. Now complete, it’s no wonder read-times are skyscraper-high.

4. Report: ManpowerGroup’s ‘Employment Outlook Survey Q2 2024’

It’s time to tuck into Manpower’s delicious Doc. Here’s a recipe for serving surveys with all the trimmings. Interactive graphics, data visualizations and visual vibrancy give dry data extra sauce.?

5. Newsletter: Arzya’s newsletter ‘Perspective #4’?

In this spellbinding Doc, Arzya shows off an expert understanding of intuitive design. Reader experience was considered at every turn of a page with content needled through realms of enchanting white space. A bewitching, click-through ‘Contents’ page, magical metrics, and CTAs that captivate? – what’s not to fall for??

6. Thought leadership: Stratix’s ‘The Top 4 Concerns for Home Health CIOs’

Bite-size information chunks. CTAs that lead to supporting content. Gold-standard thought leadership. Check, check, and check again. Extra marks for the pop-out video interviews, impactful imagery, and standout header in this marvelous full-marker from Stratix.?

We need your vote!?

You've seen the contenders - now we need your help to choose our next Top of the Docs champion.

Click here to vote for your winner.?

Want your content to be Top of the Docs? Book a demo with our team now.