6 Expert Tips for Financial Landing Page Design

A recent study found that 41% of web traffic to the finance industry comes directly from organic search. Why is this relevant to finance marketers? It’s important to capitalize on these potential clients by driving them to highly personalized landing pages that speak to their needs.?

Prepare to unlock the secrets of designing landing pages that not only capture attention but also nurture lasting connections with your valued clients. Let's dive into our curated collection of tactics that will set your financial services pages apart from the crowd and pave the way to exceptional success.

Tip #1 Design with clarity in mind

Your financial landing page should seamlessly guide visitors through their decision-making process. Start by capturing their attention with a distraction-free layout and a compelling hero section; the headline and copy should be concise, persuasive, and address their particular pain points and needs.

Tip #2 Remove your navigation menu

Minimizing or removing navigation menus and links on financial landing pages is crucial because it helps maintain a laser focus on the primary call-to-action (CTA). By eliminating distractions, visitors are more likely to stay engaged and follow through with the desired action, whether it's filling out a form, making a purchase, or contacting your business.?

Tip #3 Use benefit-ed messaging instead of feature-led messaging

Using benefit-led messaging instead of feature-led messaging is important for financial landing pages because it helps customers understand the value and advantages they can gain from your services. This approach resonates with customers on an emotional level and increases the likelihood of conversions by showcasing the positive impact your financial services can have on their lives.

Tip #4 Avoid complexity in your copy

Avoiding unnecessary technical terms or complex explanations on financial landing pages is crucial because it helps ensure clear and effective communication with your target audience. Most clients are not experts in financial terminology, so using plain language makes it easier for them to understand the benefits and features of your products or services. By simplifying the information, you reduce confusion and barriers to conversion, making it more likely for visitors to engage with your content and take the desired action. You can always explain the more complex concepts over the phone.

Tip #5 Offer chat or chatbot functionality?

Offering live chat functionality or providing clear contact information on financial landing pages is essential for customer support and engagement. It allows visitors who have questions or need immediate assistance to easily reach out and receive prompt responses, which can help build trust and confidence in your services. By providing accessible and reliable communication channels, you will create a positive user experience, address customer concerns effectively, and increase the likelihood of conversions and customer satisfaction.

Tip #6 Streamline your forms

Streamlining the conversion form on financial landing pages by reducing the number of required fields is crucial for optimizing user experience and increasing form completion rates. By only asking for essential information, you’ll minimize friction and save users' time, making it more likely for them to complete the form. Additionally, incorporating smart form fields that auto-fill information further enhances the convenience for users, improving the overall conversion process and increasing the likelihood of successful lead generation.

Bonus Tip: Make sure to always optimize your landing pages for mobile viewings! Mobile searches related to financial planning and management have grown by 70% over the last few years!

Don't forget to keep a close eye on emerging trends, experiment with innovative tactics, and utilize data-driven insights to refine and enhance your strategies. Your financial services landing pages have the potential to be a beacon of excellence in a sea of competition, and we're confident that you have what it takes to make a lasting impact.

Subscribe to The Marketing Method and follow us for more actionable content, product updates,? webinars, blogs, events, and more.