6 Email Marketing False Beliefs You Must Overcome!

Email marketing ain't a dead end yet! It's the best tactic to generate quality B2B and B2C leads, therefore, conversions. Yes, email marketing is old. But, as they say, old is gold! This blog has an aim- to get you out of the myths of email marketing. Here are 6 email marketing beliefs which you must get yourself out of today!

1. People don't want to receive your marketing mails

The misconception here is that people are interested in your emails. Trust me, no need to think twice! As a matter of fact, 74% of adults who are online prefer to receive marketing messages by email rather than direct mail, according to MerkleInc’s research.

If you market right, they'll definitely love reading your emails. In simple words, they don't really hate your email marketing mailers.

However, limit yourself to this one fact- Write marketing emails to a real human, not a mailing list read more

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