6 Easy Ways to Use Evernote to Increase Your Content Marketing Productivity

Are you using Evernote to amplify your marketing mix? Are you wondering how to use Evernote to improve productivity and boost your marketing strategy? This article is right for you.

I’m a digital marketer with a focus on content marketing, encompassing:

• Blogging
• Emails
• Visual content (videos, infographics, etc.)
• Podcasting
• Ebooks
• Social media posts
• Lead magnets
• Whitepapers
• Checklists

As a result, I have more daily tasks to accomplish for my blog and clientele. But to get more done, I need to be organized and work in a well-structured and orderly setting. That is the only way to boost productivity and accomplish more work.

For instance, have a look at social media, it is a fast-moving train with loads of data for processing. However, not only are you striving to absorb these pieces of information, but you also want to keep tags with your target audience, customers, and prospective clients.

Realistically, you must stay organized to accomplish your tasks, or you will burnout. Nonetheless, let us discuss a little about why you need this productivity software.

Why Marketers Should Consider Using Evernote

One reason is that Evernote (EN) works on all platforms — smartphones, tablets, PCs, and so forth. It enables users to sync notes and files between devices. Moreover, EN is a software application that functions as a personal digital assistant (PDA).

The app can help you in the following areas:

• Note-taking
• Create a to-do list
• Develop content calendar
• Schedule content for publishing
• Assign tasks
• Collaborate on projects, and so on.

You don’t have to worry about where you are accessing your content. Because, with this tool, all your notes and other valuables are in one place. They automatically synced across devices and operating systems. So let’s get to the meat of the article.

Here are six ways on how to use Evernote to increase productivity and marketing tactics.

1. Create a Resource Library With Evernote

Use Evernote to build a viable resource library where you can keep your most valuable materials. It could be any piece of content, such as:

• Curated content pieces
• Visual materials
• Drafts
• Reference links
• Client lists
• Web pages
• PDFs
• Email addresses, and much more.

These materials are safe in your Evernote account and can be accessed anywhere on the web. The tool will help you stay organized. Moreover, you can quickly find what you need in a few clicks. Here is how it works:

Screenshot via Evernote

When you discover helpful content on the web, clip the article to Evernote and save it. You have the option to save the whole page material or just the section that is most useful to you (see screenshot). It lets you get rid of ads and other unwanted content.

2. Build a Content Marketing Calendar

Did you know? You can comfortably create a content calendar to enhance your marketing campaign. Evernote lets you produce a daily to-do list, weekly, monthly, and annual content marketing plan. The good thing is that you can integrate Evernote with other third-party tools, such as:

• Google Calendar
• Microsoft Exchange
• Office 365
• Apple Calendar
• Outlook.com

The software works perfectly well with the above tools. Also, upon establishing the Evernote Calendar Connector, all content will automatically update across platforms. Have a look at a ready-to-use weekly and yearly calendar templates:

Screenshot via Evernote

You can visit the site and tweak your model to fit your daily, weekly, monthly, and annual content marketing needs.

Screenshot via Evernote

Here is what to do:

1. Set up a Notebook with daily work
2. Create another journal for weekly and monthly tasks
3. Plan social media updates
4. Plan content creation and publishing strategies
5. Draft content promotion and distribution tactics

Now you are all set for a seamless marketing campaign. However, you can further streamline the process using other software. For example, after planning your social media marketing strategy, you can use social media tools to schedule and publish your posts.

All you need to do is get the content you planned for different social media sites and paste them into your preferred social media tool for posting. It will help you maintain consistency, improve productivity, build trust, and increase revenue.

3. Use Evernote to Save Research Materials

Although you have different options for saving research materials, such as Google Sheets, which is, in fact, one of my favorites, you can as well save your research work in Evernote. Remember, in the above section; we talked about creating a resource library.

But here, you can create a system of notebooks to help you organize your theme materials for safe-keeping and quick access. However, note that you will not be saving only your research project, but you can also save any content you find on the web.

This process allows you to find the materials you want quickly. And as a result, you will increase output and avoid productivity challenges in marketing.

4. Generate Blog Content Ideas

You cannot offer value to your readers if you do not have fantastic ideas that excite them. Consequently, this software can strengthen your content marketing strategy by helping you generate epic content ideas for your blog and clients.

Hence, you can create a library of blog topic ideas that you can use when you hit writers’ block. Thus, set up a notebook in Evernote where you’ll keep a list of content ideas. Please, don’t get me wrong. You can use other tools to save the blog ideas you discovered.

I use a Word doc and Google Spreadsheet. So you can choose whatever software you feel more convenient to use. But we are focusing on Evernote because the topic is about how to increase productivity and marketing with Evernote. That said, you can save your ideas in this tool from any source on the internet.

Your blog post ideas could come from anywhere; it could be from watching the news, listening to podcasts, reading emails, or blog content. So while on the web, you can use Evernote Web Clipper to collect different information and transfer them to your account where you can access them anytime you need them.

The software lets you submit the ideas you generate from emails, blog content, and other web material to Evernote with a few clicks. But for those you obtain while listening to podcasts and watching the news or movies, you will have to take notes from where you can send them to your EN account.

5. Stay Up to Date With Evernote Reminders

Digital marketing is ever-evolving with tons of data to digest. Thus it can be frustrating and easy to lose vital information due to a short memory or lack of a systematic arrangement. For example, say you are an influencer or have an influencer marketing agency that is working to help your clients grow.

One of your most important responsibility is to remember vital pieces of information. Deadlines, for example, are critical to clients, and you should keep that in mind. Also, meetings with customers, publishing schedules, and other essential undertakings are crucial to your success.

That is why you need a reminder to help you keep up-to-date with the crucial matters. In view of this, you can set Evernote reminders to stay abreast of business meetings and timetable. The software lets you add reminders for all your notes/notebooks.

In consequence, by adding Evernote reminders to your notes, dates, and notification, you will not miss any deadlines or appointments. You will become more productive and efficient in digital marketing.

6. Make a Checklist on Evernote

Does your business need a standard operating procedure (SOP)? Yes. Why? Because it enables employees, marketing teams, or individual marketers to comply with set standards and seamlessly execute complicated operations.

The SOP is a specified step-by-step guideline for operations that ensures the production of consistent products according to the company’s standard. And since creativity is part of a successful content strategy, you need an SOP in your marketing strategy.

That is where creating a checklist comes in. Your list of references is your SOP that helps you to be more efficient and productive. It assists you to produce quality content that complies with business requirements and connects with your buyer persona.

Here's a video on how to create a checklist on Evernote.

Therefore, by creating a checklist and follow-through, you will generate results that are consistent and predictable because the list tells team members which action to take. This process will aid you in ensuring that each piece of content you create meets the required standards set by your company.

For instance, as a blogger and content marketer, I have a method for creating engaging blog posts that comply with my goals. I follow through with my checklist. So if you’re like me, you can produce a record list that has a tick box for each stage of your marketing process.

Evernote can help you do that in a few clicks. After that, you can distribute the checklist to collaborators and team members to ensure consistency through the content creation process.

Wrapping Up How to Use Evernote to Increase Productivity and Marketing

Here is where we draw the curtain on how to improve productivity and marketing using the Evernote application. Those are a few tactics for using the software to help you organize your marketing efforts, increase productivity, and boost revenue.

Who else is using this tool? Tell us your tips and insights in the comments.

This article first appeared at https://mossmedia.biz