6 Digital Marketing Trends to Adopt in 2023

The digital landscape has continued to and will continually evolve as time goes by. As a result, it is of utmost importance that agencies, creatives and brands stay in touch with digital trends if they want to succeed beyond the now.

To kick off the year, and through research and observation, we have compiled a list of digital trends for you to watch out for in 2023. Some of these you might already be aware of, but they will still be vital for your marketing in 2023.

They are:

Artificial intelligence e.g ChatGPT

Gamification

Omni-channel

Customer experience

Content Marketing

Short-form videos?

Artificial Intelligence

With the coming into light of software like ChatGPT which helps to generate various pieces of written content, coupled with increasing talks about software that will help to generate full ads, we can see that Artificial Intelligence is here to stay in the digital landscape throughout 2023. And with good reason as with AI, Marketers are able to perform their work in a more efficient manner.

Gamification

To attract and keep the attention of the younger generation (Gen Z), one will need to employ the use of gamified initiatives to promote products and services especially if that product is targeted at a younger audience. This is because this audience group is known for having a shorter attention span, so long winding presentations of your product and service will not interest them.

Omni-channel

By now, it should be remarkably clear that using only one channel to target your audience is not an effective strategy. With the different personalities of your target audience, you need to employ more than one channel to communicate with them effectively and in a way that resonates with them. There is no one-size-fits all in digital.?

Customer Experience

If customer experience was a big deal in the 2022 digital space, it is an even bigger deal now. With the use of numerous platforms by companies, increase in competitors and low-tolerance by customers, there has to be extra care taken to ensure that customers have a great experience, especially since word-of-mouth - both positive and negative, travels far. Customers enquiries and requests need to be attended to in a timely manner, websites have to be properly optimized and your product or service has to be top-notch!

Content Marketing

Using content as an inbound means of reaching your target audience has been and will still be in vogue in 2023. Consumers’ desire for less ads means the use of educational and entertaining content by brands in selling its products remains the effective way of reaching them. Anticipating consumer needs and creating content that satisfies those needs puts you at the top of their minds and gives your brand good recall.

Short-form Videos

With the increase in the use of platforms like TikTok and the reducing attention span of people, short form videos are generally more consumed than longer ones. To prevent waste of time, effort and resources, adopting more short videos to sell your products or services is the way to go.

Taking notes of these trends and inculcating them into your digital strategy will make for a more promising year for your brand in 2023.