6 Data & Analytics trends for 2023

In the world, the population spends an average of 2 hours and 29 minutes per day browsing social networks, which shows that 36.4% of daily time is spent on the internet. This translates into more data generated, and when well used, it becomes a relevant asset for organisations.

Let’s take a look at the amount of data generated in a minute: More than 1 million pieces of content are shared on Facebook; on Twitter, more than 347,000 tweets are posted, and 66,000 photos are shared by Instagram users. (Source: Data Never Sleeps 10.0, produced in 2022 by Domo).

With so much data circulating, in 2023, Data & Analytics solutions will continue to set the agenda for managers. The benefits and opportunities they add to the business world are countless, and next year, the insights generated will continue to be crucial for the competitiveness of organisations.

Data Analytics and Artificial Intelligence solutions are no longer an option in a competitive and unstable environment like the one we live in, where digital is gaining ground. According to Gartner, 94% of CEOs want to maintain or accelerate digital transformation.

The future continues to be defined by disruptive and sustainable technology solutions that bring optimisation, efficiency and scalability to businesses, as such, getting the most accurate insights out of the huge amount of data available brings higher competitive advantage.

Therefore, and because we know you want the best strategy for 2023, we share here the 6 trends that will mark the next year:

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Artificial Intelligence

According to?IDC, the spending by governments and businesses on AI technology in 2023 is expected to reach $500 billion.

Artificial Intelligence?will continue to be a key player in the trends for the upcoming times. Process automation, predictive analytics, or the famous Chatbots are some of the good uses that organisations can make through AI solutions.

Technology will continue to bring innovation and disruption to society, from autonomous vehicles to wearables or smart homes. We are increasingly connected, bringing higher intelligence, efficiency and knowledge to our daily lives. But for sure, this is also synonymous with more data generated, which needs to be stored and worked on to produce crucial insights for businesses.

AI solutions bring higher agility to workflows, improved and faster customer relations, as well as new business opportunities.

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Metaverse

We will continue to hear about the metaverse in 2023, which is set to grow as organisations surrender to the benefits of this virtual world. Working, socialising and collaborating in this digital environment promises to bring new opportunities to organisations. Focused on the consumer experience, the metaverse is a new channel full of potential for brands to engage with consumers.

The metaverse is expected to add?$5 trillion to the value of the global economy by 2030.?

As well as doing business, in the metaverse environment you will be able to test new products or carry out training.

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Cloud

By 2027, Gartner predicts that more than 50% of organisations will use cloud platforms to accelerate their business initiatives. If 2022 was the year of the?Cloud, the trend will certainly continue into next year with companies realising the numerous benefits that Cloud adoption brings by having their data stored on secure platforms that allow companies to gain agility, scalability and speed of access to information.

Organisations will continue to look to the cloud as a choice for the upcoming year. It enables an effective response to growth and is a simple and secure way to access company data without significant investment.

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Superapps

Superapps combine the features of an app, a platform and an ecosystem into a single piece of software. By 2027, Gartner predicts that more than 50% of the global population will be active daily users of multiple superapps.

The goal is to centralise multiple services to save time and give convenience to users with this companies are able to offer a better experience to consumers.

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Better consumer experiences

We live in times when the consumer is sovereign. He wants more information, connection with the brand, sustainability and convenience. A more digital customer who prioritises content with value.

Knowing what the consumer wants, where and how is crucial to aligning successful strategies. In 2023, the focus of organisations will be on providing personalised and differentiating customer service. In addition, chatbots will dominate as the fastest and most efficient way of communicating in customer service.

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Automation and efficiency

Automation, low/no-code and cybersecurity tools are also among the top trends for 2023, according to Mulesoft.

With automation tools, companies gain more efficient processes, higher productivity and reduced costs.

According to Forrester, European companies will invest up to €3.3 billion in automation to boost productivity, proving this trend, which is expected to grow in the upcoming years, is moving towards?hyperautomation?– a step further, ensuring more flexibility, security and intelligence through the integration of advanced technologies.

Place your company one step ahead of the competition, make better decisions and create new business opportunities. Turn the year 2023 into a truly differentiating year for your organisation.