6 Crazy Specific Hypertargeting Hacks to Find More Clients
I live 2 hours away from Indian Wells. Every year we go to the tennis tournament held there in the spring. It’s a Masters 1000 event which attracts the top tennis players in the world. I love this experience because it combines my 2 biggest passions: tennis and marketing. Over half a million people arrive in the middle of the desert to watch the tennis pros. And top brands like Oracle, Audi, Hertz, Pepsi, Emirates Airlines, invest millions of dollars to be in front of this target audience.
The best marketing strategies start by getting in front of the right audiences. The good news is you don’t have to spend millions to get in front of your prospective clients. According to a recent study from Hootsuite, the number of worldwide social media users grew by more than 200 million between April 2018 and April 2019. The question is not whether your clients are on social media but how to target them. Here are 6 crazy specific hypertargeting Facebook hacks to find more clients:
Geolocation targeting.
You can hypertarget people specifically by where they live or where they have been by address. Choose any of these 4 options:
- Everyone in this location – Home or most recent location
- People who live in this location – Whose home is here
- People recently in this location – Most recent location
- Those traveling in this location – Most recent location BUT home is over 125 miles away
For example, a personal injury law firm can target people who are in a hospital. All you need is the hospital’s address. You can also hypertarget a group of people in town a conference venue like a convention center.