6 Content Marketing Strategies Virtual Assistants Can Help With

The marketing world has seen its fastest evolution over the past decade. From mainly advertising in newspapers and TV commercials to social media and Google ads, businesses have and continue to innovate to stand out and meet the growing demands of their customers.

Among many marketing efforts, content marketing has become one of the most effective ways brands are able to build themselves up. So much so that 90% of marketers with an existing content marketing strategy plan to continue investing in it this 2022.?

However, running a content marketing plan is not as easy as it sounds. Companies need the best people in their team to execute a content marketing strategy effectively. For those who have yet to scale their workforce, partnering with virtual assistants (VAs) to manage your marketing schemes can make all the difference.

If all this sounds like uncharted territory, this article is for you! We’ve listed the importance of content marketing in a business and what VAs can do to help market your brand to a greater audience.

What is Content Marketing?

Content marketing is the strategic process of creating and publishing valuable and relevant content to attract, engage, and retain audiences. But before creating content, you need to have a thorough understanding of these five essential elements : your buyer personas, brand positioning, owned media value proposition, business goals, and action plan.

While there are multiple types of content marketing to grow your business, such as blog posts, infographics, eBooks, and videos, these elements must be identified first to clearly set the direction of your strategy and your business in general.

Why is Content Marketing Important for Your Business?

Content marketing helps businesses engage with their target audiences throughout the customer’s journey. To know more about them specifically, below are some of content marketing’s direct benefits to an organization.

• It raises brand awareness

Relevant and compelling content can bring customers into your sales funnel and help them find solutions to their pressing problems.?

As HubSpot pointed out, publishing content is the easiest way to show your brand’s personality and position on certain issues. It puts a face to your business that consumers can digest to understand what you can offer.

• It improves customer retention

Content marketing still proves useful up to the delight stage of the buyer’s journey. In this stage, you can adopt strategies like sending customer onboarding emails, video refreshers, and online community group invitations.

• It builds client trust and loyalty

Trust is a fundamental aspect of the customer experience. In fact, a 2021 study from Adobe found that 71% of customers would purchase more from a brand they trust. By publishing content that is helpful and backed by data, you’re able to show your target audience that you’re reliable and trustworthy in the industry.

• It generates better leads

Publishing valuable gated content is one of the effective ways to generate leads. Marketing experts believe that gating certain content pushes movement toward purchasing. Examples of this type of brand material include whitepapers, case studies, and courses. You can also generate leads by cross-linking content assets with each other. If you have a video on a specific subject matter, you can provide a link in the description to a landing page of an eBook or case study that your audience can download to learn more about what they just watched.

Want to see some cool videos?

1. Click for a video of our CEO giving a tour of our state-of-the-art office in the Philippines

2. One of our Clients came to visit us in the Philippines and we gave him the VIP treatment!

3. Our CEO interviews one of our VA staff sharing her experience working with a client on marketing, operations, and admin tasks

Original Source: outsourceaccess.com