6 components of the irresistible offer to pre-sell your software or platform

Creating an irresistible offer is crucial to the success of any product or service, especially if we want to pre-sell software or a platform that is not built yet.

In this article, I'm breaking down the critical elements of an irresistible offer and giving you a real-life example of how they work.

If you want to craft an irresistible offer to win customers before building the product, address all of these six key components:

1. Deliverables of the core product
2. Benefits, outcomes, results
3. Price and payment terms
4. Premiums and Bonuses
5. Risk reversal
6. Reason to respond now

Let's check each of these elements in action with a real-life example of a low-ticket pre-sell offer.

1. Deliverables of the core product

These are essential aspects of any tech product. At the outset, it is crucial to determine what is included in the core offer, such as product features, properties, and plans. As a developer or tech founder, identifying these deliverables is relatively straightforward.

However, considering other factors, such as licensing options, user limits, and access duration, is essential. Understanding these core product deliverables is critical to ensure customers clearly know what they are paying for and what they can expect from the product.

2. Benefits, outcomes, results

When it comes to selling software, it's not enough to simply list the features and capabilities of your product. As a founder, it's essential to understand that customers aren't just looking for a piece of software to use; they're looking for something that will bring value to their lives or businesses.

This is where clarifying the benefits, outcomes, and results of your product comes in. By clearly defining what your software can do for the customer, you can better articulate its value proposition and increase the likelihood of making a sale.

So, take the time to understand the benefits and outcomes of your product and communicate them clearly to your potential customers. This will help you to stand out in a crowded market and ensure that your product is seen as a valuable investment rather than just another piece of software.

3. Price and payment terms

First, consider offering a discounted rate for early adopters. This can incentivize potential customers to buy in early and can create a sense of urgency around your product launch.

You could also consider offering a lifetime deal for a one-time payment or an annual subscription at a reduced rate. However, be sure to clearly outline any limitations or restrictions on the lifetime deal, such as the number of users or the extent of customer support.

By carefully considering your pricing and payment terms and structuring them to benefit early adopters, you can create a no-brainer offer to pre-sell your SaaS.

4. Premiums and Bonuses

To truly make your pre-selling SaaS or platform offer irresistible, you must also consider the bonuses and premiums you offer. These little extras make your offer even more enticing to potential customers.

The key here is to ensure that your bonuses and premiums are valuable enough that customers would be willing to pay for them, even if your product or platform wasn't included in the deal. Well... we might argue about that if you still haven't found your product-market-fit.

Be sure to sell these bonuses and premiums just as hard as you sell the deliverables of your product. Doing so will sweeten the deal and make it even more irresistible to your customers.

When crafting your bonuses and premiums, consider what your customers would find valuable and desirable, and clearly communicate that value in your offer.

5. Risk reversal

Usually, we have to provide a money-back guarantee. Yes, it's risky for the founder, but it's even riskier for the customer to give their hard-earned money for something that may not deliver the promised results. By offering a money-back guarantee, you are giving your potential customers the peace of mind that if they are unsatisfied with your product, they can get their money back.

If we want to make our pre-sale offer truly irresistible, we need to do more than just offer a money-back guarantee. We also must protect our early adopters from other risk factors they may perceive. That's why it's important to step into our customer's shoes and understand what risks they see.

When we try to sell or pre-sell our SaaS or platform, we should make a list of reasons why customers didn't buy from us. By understanding these reasons, we can build a risk reversal strategy that eliminates these objections and gives our customers the confidence to purchase our product. Remember, a money-back guarantee is not always enough. We need to address all of the potential risks our customers may see.

6. Reason to respond now

Creating a sense of urgency and offering incentives for early adoption can increase the likelihood of securing pre-sale commitments from potential customers.

When pre-selling your SaaS or platform, you must give your potential customers a reason to respond now. Waiting until your product is fully developed or has a certain number of users can be detrimental to your pre-sale efforts.

One way to create a sense of urgency is to offer limited-time bonuses or discounts for early adopters. You can also highlight the benefits of being an early user, such as having a say in product development or getting exclusive access to new features.

Another strategy is to offer a lower price during the pre-sale period than you plan to charge when the product is fully launched. This will encourage customers to take advantage of the special offer and commit to your product before the price increases.

Invitation

If you want more guidance on launching your SaaS or platform startup, join our Facebook group Founders launching SaaS, and you will find:

• a free video training on creating an irresistible pre-sell offer,
• a free video explaining an example of a high-ticket offer,
• other valuable tips and resources to help you launch your startup successfully.

Don't miss out on this opportunity to learn and connect with other founders.

I can't wait to see your success!