6 can’t-live-without social media metrics and why you’ll fail without them

Below are six social media metrics you need to track in order to make a success of your business. Whilst followers and social shares can tell a piece of the story, you will want to monitor the metrics listed below for more valuable insights and to help your business grow.

1. Inbound Links

These are a good measure of your content's overall popularity, but also essential ranking factors for Google. You may notice that the volume of inbound links to your website surges after your produce a specific type of content, or run a contest, or implement some other form of social media marketing. By identifying these surges, you can gain insight into which campaigns made a difference.

2. Track Follower Growth

Your total count of followers, fans and page likes represents the number of unique people who have taken an interest in your business. You should consistently track this to ensure your following is growing. This will show that your content and approach is working, or if it needs tweaking.

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