6 (+Bonus) Tips to Write Ad Copies like Seasoned Industry Experts in 2023

If you are anything like me, you probably watch more videos or listen to podcasts than read books to learn or entertain yourself. And if you do not like reading, you must surely not enjoy writing, either. Okay, maybe I am projecting now!?

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Either way, you must have noticed that there is no escaping both these functionalities in life. Yes, the use of ‘functionalities’ was purposive. Especially, when you are trying to build a business and attach a brand persona to it, reading and writing become essential functionalities.?

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One of the go-to methods of spreading brand awareness and communicating the value of your business to potential clients is by writing ad copies. Consider spending the better part of your time, energy and money in market research, only to come up with advertisements that do not sell.?

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Isn’t that a bummer!?

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So, brace yourselves, folks! We present to you a compilation of 6 (+bonus) industry best practices to consider while writing ad copies which are sure to convert.?

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1. Know Your Target Audience: Before writing your ad copy, it's essential to understand who your target audience is. Knowing their needs, preferences, and interests can help you craft a message that resonates with them and encourages them to act.?

1. Highlight Your Unique Selling Point (USP): Your USP is what sets your business apart from your competitors. It could be your quality of products or services, pricing, customer service, or company values. A compelling ad copy highlights USPs.?

1. Focus on Benefits, Not Features: When explaining how your business can add value to clients' businesses, focus on the benefits they will receive rather than just listing down the features of your products or services. This would give them direct answers.?

1. Use Clear and Concise Language: Avoid using technical jargon or overly complicated language in your ad copy. Keep your message clear and concise, using simple language that is easy to understand. Remember, you are trying to communicate, not preach.?

1. Include a Strong Call-to-Action (CTA): A CTA is an instruction that encourages the reader to act, such as "Contact Us Today" or "Learn More." Make sure to include a strong CTA in your ad copy to prompt potential clients to take the next step.?

1. Use Eye-catching Graphics: Visuals can grab the attention of potential clients and enhance the impact of your ad copy. Consider using appealing and attractive graphics or images that represent your brand and communicate your message effectively.?

1. Bonus- Delegate to the Experts: Finally, it is understandable that you might not have the time to deal with this when your core business tasks demand most of your attention. In that case, consider taking on some extra hands that can help put your mind to ease.?

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Overall, when writing ad copies to spread brand awareness and promote your business, it is crucial to understand your target audience, highlight your USP, focus on benefits, use clear and concise language, include a strong CTA, use eye-catching graphics, and lastly, not hesitate to delegate.?

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We hope this helps you, and when it does, be sure to let us know in the comments below. Until next time!