6 Biggest Mistakes Sellers Make on Amazon

An Ares Projects' Guide to Success

Congratulations on embarking on your Amazon selling journey! You've invested your heart and soul into launching your product on the platform. But you're faced with silence instead of the roaring success you envisioned.

Why? Selling on Amazon isn't just about listing your products and hoping for the best. It requires strategic manoeuvring, constant adaptation, and a deep understanding of the platform's intricacies.

In this article, we're diving into six common mistakes most Amazon sellers make – and how to steer clear of them.

Mistake #1: Ignoring Reviews and Feedbacks

Many sellers need to pay more attention to the value of customer reviews and feedback. Disregarding or brushing off feedback can result in missed chances for improvement and tarnish your reputation.

? Solution: Listen to your customers. Embrace feedback as a crucial tool for growth. Actively monitor reviews and engage with customers to address concerns promptly, showcasing your dedication to their satisfaction.

Mistake #2: Neglecting Listing Optimisation

Failing to optimise your product listings can lead to poor visibility and decreased sales. Incomplete or uninspiring listings may drive potential buyers to competitors.

? Solution: Invest time in optimising your listings. Utilise high-quality images, compelling descriptions, and relevant keywords to attract and inform customers. Keep listings up-to-date to reflect any changes or new features.

Mistake #3: Chronic Stock Shortages

Consistently running out of stock frustrates customers and disrupts sales momentum. It can also harm your Amazon search rankings and deter repeat buyers.

? Solution: Prioritise inventory management. Monitor stock levels closely and restock proactively to avoid out-of-stock scenarios. Leverage Amazon's inventory tools to forecast demand and refine replenishment strategies.

Mistake #4: Prolonged Order Fulfilment

Delayed order fulfilment leads to dissatisfied customers and negative reviews. Slow shipping times can result in missed sales opportunities and damage a seller's reputation.

? Solution: Fulfil orders promptly. Streamline your fulfilment process to minimise processing times and ensure timely delivery. Consider using Fulfilment by Amazon (FBA) for efficient order handling and enhanced customer service.

Mistake #5: Ineffective PPC Campaigns

Running Pay-Per-Click (PPC) campaigns without targeting or optimization wastes resources and yields poor results. Generic ads fail to engage the right audience and may result in low conversion rates.

? Solution: Develop a strategic PPC campaign. Identify your target audience and tailor ads to resonate with their preferences. Utilise Amazon's targeting options, such as keywords and demographics, for precise ad placement.

Mistake #6: Neglecting Account Health

Sellers often forget to keep an eye on their Amazon Account Health or fail to realise how important it is for long-term success. If your Account Health Rating is low, you might lose the ability to sell on Amazon altogether. This can significantly impact your sales and reputation. Fixing things after this happens can be extremely challenging and time-consuming. You may even lose the trust of your customers.

? Solution: Proactively monitor your account health by regularly checking the AHR. Set up notifications, schedule check-ins, and utilise tools. Educate yourself on factors like order defect rate and implement best practices to maintain a positive rating.

Avoiding these pitfalls and implementing proven strategies can supercharge your competitiveness, elevate customer satisfaction, and drive sustained growth in your Amazon selling journey.