# 6 Beyond the Profile

J-ALT x Freda Liu - Thank you for your collaboration!! ??????

Spotlight Freda Liu ?????????

Freda Liu, a renowned former Malaysian BFM host and dynamic communicator, stands out as an influential personality. Her success is deeply rooted in the power of her distinctive voice, which has become synonymous with radio in Malaysia. As the host of the popular radio shows 'Enterprise' and 'HerVantage' on BFM, Freda's voice has resonated across the nation interviewing a variety of people, including notable business figures and female leaders.?

Beyond her radio prowess, Freda is a versatile business graduate with a major in Marketing and has also showcased her talents as an author with six published books. Freda's achievements also include a postgraduate diploma in Design Thinking.?

Demonstrating a commitment to social impact, she serves as a mentor at the Malaysian Global Innovation & Creativity Centre and advocates for WASH (Water, Sanitation & Hygiene) through World Vision Malaysia. Additionally, she proudly holds the position of ambassador for Women of Global Change KL Chapter.

Beyond her professional endeavours, Freda is a single mother who finds solace and joy in pursuits like running and trail walking.

Top Professional achievements:

• Freda began hosting Radio Television Malaysia Suraway in 1993, which she says was a turning point in her tele and radio career, significantly shaping her journey, and providing valuable experiences and insights.
• Freda's Transition from Edelman to IBM was a seamless progression. The skills honed at Edelman, particularly in public relations, played a crucial role in preparing her for the diverse regional roles at IBM.
• Freda embraced working for IBM, managing seven roles remotely allowing her to adapt to a dynamic work environment, highlighting the evolving nature of professional landscapes.
• Freda's time at BFM business radio station, despite a 30% pay cut, marked a significant pivot in her career. Covering business news equipped her with new skills and perspectives that proved invaluable to her professional journey.

LinkedIn Expert View:

• Freda says she spends more time on LinkedIn and has noticed how it has positively influenced her. The platform's emphasis on professionalism and authentic interactions creates a space where meaningful connections thrive.
• Freda's perspective on LinkedIn is that it is a social media platform that caters to professionals, where individuals interact in a positive environment. According to her, what sets LinkedIn apart from other social media platforms is the mindset of its users, who value authenticity and professionalism over anything else. She believes that LinkedIn is the go-to platform for individuals looking to make meaningful professional connections and foster mutually beneficial relationships.
• Freda believes LinkedIn's role has changed, and finds it remarkable how it fosters a global community for professionals. The platform serves as a hub where connections are made, and valuable insights are shared across geographical boundaries.
• Freda sees that LinkedIn Learning has had a profound impact on professional development. The platform's educational resources contribute to continuous learning, empowering individuals to stay ahead in their respective fields.

Advice for the Next Generation:

• Freda believes that a continuous learning mindset and skills investment are non-negotiable for the next generation. The ever-evolving landscape demands adaptability, making these attributes key to success.
• Freda states that much has been said about AI's transformative influence but insists that Emotional intelligence is a key difference. She believes Emotional intelligence remains a differentiating factor in a world increasingly influenced by AI. It's a skill that AI lacks, emphasizing the importance of cultivating interpersonal skills.

Possibility of further Collaboration:

• Freda feels that exploring collaboration opportunities through conversations with Australians and their closest neighbours in Southeast Asia, aligns with her experience and connections in these regions and presents a chance to foster more meaningful dialogues.
• Freda feels that there are more opportunities to discuss regional collaboration in Australasia. She would like to see more collaboration from Australian media outlets, which could offer diverse insights and broaden the conversation, bringing a unique perspective due to their geographic proximity to Asia.?