18 Best Rank Tracker Tools for Marketers and Brands in 2023
Gaurav Sharma
Founder & CEO, Attrock | Helping Businesses Grow Their ?? Traffic, Leads, & Sales ?? with Content Marketing, SEO, CRO, ??Branding, Sales Funnel ?? and Email Campaigns | Recognized as Top 100 Content Marketing Influencer
Rank tracker tools are invaluable for all digital-savvy brands and marketers.
Why so?
Because they track search rankings in real-time, and indicate whether or not your SEO efforts are producing the desired results.
Robust rank tracker tools take the pain out of SEO performance measurement. They use sophisticated algorithms to create historical and current rank reports and trends.
Using their insights, you will know how you stack up against the competition in terms of rankings. Thereafter, you can tweak your SEO strategies to get better results.
Sounds good, right?
Then, take a look at the 18 rank tracker tools reviewed in this post. For each tool, you will find information pertaining to key features, pros and cons, usability, tool level, and price. Simply compare the rank tracker tools and find a tool that fits your business needs and budget.
Let’s get started.
18 Rank Tracker Tools Every Marketer Should Know
There are numerous rank tracking tools in the marketplace today, but not all of them have comparable features or prices. To avoid overpaying for a tool that delivers underwhelming performance, opt for one of the rank tracker tools we’ve reviewed below.
1.?Wincher
One of the most affordable rank tracker tools around is Wincher. At a competitive price, they offer insightful reports, robust features, team collaboration, and competitor analysis.
What’s more?
They can send daily and on-demand reports via email, as you specify. And, you can invite upto 10 teammates to a project at no additional cost.
Let’s see how it compares with the other best rank tracker tools.
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Wincher has three dynamic pricing models:
2.?Semrush
No countdown of rank tracker tools is complete without?Semrush. They offer three tools to help brands monitor their SERP performance, namely – Position Tracking, Sensor, and Ranks.
Position Tracking, as the name suggests, tracks your target keywords, competitors, and domains on Google.
Sensor predicts SERP trends on Google and Baidu, and indicates their impact on various industries.
Ranks identifies domains that have maximum organic visibility in different domains. It also pulls out data about paid traffic budget and paid keywords for each domain.
Using these three rank tracker tools, you get a holistic picture of how your domain stacks up to the competition and what you need to prioritize in your content or marketing strategy.
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3.?Zutrix
The next entrant in our roundup of rank tracker tools is Zutrix. Harnessing the power of AI to track target keywords, Zutrix provides near-accurate results every time.
No matter what you intend to track – search volume, CPC, or search trends, Zutrix covers all of them for you.
Best of all?
You can capture local audiences by using Matrix to analyze geo-targeted rankings. Leverage its insights to optimize your content for local searches and improve your visibility to customers near you.
Key Features
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If you believe in precision-based rank tracking, LinkAssistant should be your pick. It’s one of the few rank tracker tools that offers unlimited tracking of keywords and domains. No limits to projects or tracking duration!
With 20+ tracking methods and a full-featured free edition, LinkAssistant is one of the best rank tracker tools for budgeted marketers and brands.
What else?
Like all rank tracker tools in this category, LinkAssistant offers rank tracking, competitor tracking, and versatile workspace.
Key Features
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5.?Ahrefs
One of the oldest and most popular rank tracker tools in the marketplace is Ahrefs. It has a full suite of SEO tools to improve your website’s visibility on search engines.
You can keep tabs on your search engine rankings daily, weekly, or historically. In addition, you can monitor how your competitors are performing on Search.
Want to know the best thing?
The rank tracker can indicate mobile and desktop rankings separately, via reports delivered to you by email.
领英推荐
Key Features
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6.?Sitechecker
Sitechecker is a no-frills rank tracking tool that can help you track and analyze your search engine rankings.
The best part about this tool is that you don’t need to be an expert to use it. Just enter your domain into the box and the tool will start tracking your keywords—like a pro.
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Offers a?7-day free trial
7.?Moz
Want to check if your SEO efforts are fructifying in the form of improved rankings? Then, Moz is one of the best rank tracking tools for you.
You can configure the tool to retrieve limited data and ranking, store them in comparable formats, and analyze them leter to improve your search performance.
Is that all?
No. The rank tracker tool supports all major search engines, including Google, Bing and Yahoo! Plus, it can track both local and global keyword rankings.
Key Features
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If you're looking for comprehensive rank tracker tools for your ecommerce site, you can't go wrong with MonsterInsights.
The WordPress Google Analytics plugin allows you to track your website's rankings on all major search engines and devices. As one of the best rank tracker tools, it gives you detailed SEO reports.
You can track your keyword rankings for specific keywords, so you can see how your website is performing for those terms.
Explore this tool to see if its one of the rank tracker tools to invest in.
Key Features
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Usability
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9.?AccuRanker
If you are interested in rank tracker tools that only offer rank tracking, AccuRanker is a great choice.
Apart from helping you track keyword rankings, Accuranker offers on-demand and daily rank tracking in addition to granular data segmentation options.
What’s more, like most rank tracker tools, it integrates with analytics tools such as Adobe Analytics, and Google Search Console. This helps you get insights on valuable, advanced metrics on keyword rankings.
Zoom in on its features to see if it is one of the ideal rank tracker tools for your business.
Key Features
Pros
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Usability
Tool Level
Price
The pricing plans are based on the number of keywords you choose to track. You can choose from 1K to 1000K keywords. These are the plans for 1K, 2K and 3K keywords.
10.?Pro RankTracker
If your agency tracks a huge volume of keywords and terms, you will need rank tracker tools with advanced tracking capabilities.
Pro Rank Tracker? is one such tool designed for SEO agencies and professionals. With a state-of-the-art ranking algorithm, the tool offers accurate data and comprehensive reporting features.
The best part is that SEO agencies can enjoy advanced organizaiton features, sub-accounts, and flexible pricing based on search terms. Plus, it doubles as a keyword tracking tool that is important if you are handling large volumes of keywords.
Read on to compare it with other rank tracking tools.
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