6 Best Practices To Optimize The Mobile eCommerce Funnel

Want more conversions?

Optimizing your mobile eCommerce funnel requires a complete set of enhanced operations from the moment the customer lands on your eCommerce website until the final purchase is done. Proper distribution of actions, personalization, buttons, and advanced features helps you achieve the desired conversion and profits and all those achieved through a perfect eCommerce website development.

Though the overall success of the eCommerce funnel depends even on the little elements of your website, here are some ways in which you can optimize your mobile eCommerce funnel to drive sales.

1. Landing Page

Every sale on the eCommerce website starts with a landing page that attracts the users to buy a product. This is the interest stage where people look for interesting products or articles that offer value. Thus, you can engage them with different content such as posts, blogs, downloads, videos, podcasts, the latest news, product release, and more.

It shouldn’t be all about your products or promotions, it should provide a sneak peek into your business, offer something valuable that can be of use to the customer.

Once you’ve increased the curiosity level, it’s time for the consideration stage.

2. Social media customization on product page

While buying a product or going through the product details, the first thing customers look for is the product review and rating in order to confirm its authentication.

To help them with better decision making in product purchasing, integrate social media posts, reviews along with the product. This would verify the product's credibility and that it's worth buying.

To understand this, consider an example that you are surfing through the Amazon website looking for some headphones. While surfing, you found a set that you think is suitable but while you open the product detail page of the headset, you don’t directly hit the Add to Cart button. You check the average ratings, what customers have to say about the product, etc. Based on their experience, you make a purchase. In case, if there are no reviews or rating is less, you would likely drop the idea of purchasing it.

This is how the integration of social media rating pages works. It helps in optimizing the funnel at the consideration stage, increasing the chances of product purchasing.

3. Floating Add to Cart Buttons

The benefit of adding a floating cart button is that it is always present at the bottom of the screen, helping with quick action. No matter if you scroll upwards or downwards. It’s like that subscription pop-up, but it doesn’t distract you in the middle of reading or taking some action but always there to get you in.

In fact, 92% of merchants say that they saw a positive return with floating cart buttons.

4. Cart Details on Hover

It’s fair to have a complete list of shortlisted products and their details in cart. But what’s annoying is that customers have to visit the cart details page every time in order to check their products. By providing a hover cart details feature, customers can get a quick glance at their products and billing information. It’s all about minimizing the steps to checkout.

For example, Breyting Community Roaster, one of my clients has this feature integrated on their eCommerce website.

You can read more about it here.

5. Optimize checkout

Checkout is the final step to conversion. To avoid customers leaving from that small window would be a huge loss. The fact check is that many of the eCommerce stores fail at this stage.

The way to make the customer purchase the product is by providing smooth checkout options such as auto-detecting of the shipping address by tracking customer’s location, selecting the minimum shipping charges based on the delivery option, allowing them to pay online or later, guest checkout, etc. Free shipping and returns, flexible cancellation, prices in local currency play a major role in reducing the cart abandonment rate.

6. Offer loyalty programs

The benefit of the last step is the ultimate reason why you’re experiencing different conversion hacks. To have a loyal customer base you can offer special loyalty programs with discounts and offers. Membership points that they can retrieve on their next purchase.

We all know about Paytm credits, PayPal credits. They are a kind of loyalty point that ensures your next visit to the estore. Because no one wants to waste their credits. Of course, they will return to use those points.

Wrapping up…

Improving your conversion funnel is important but to achieve the results you need to plan the strategies and then implement it accordingly. Explore the above-mentioned practices and share your experiences in the comment section.