6 Best Practices to increase conversions with Google ads

Businesses around the globe try to rank on the first page of Google with organic SEO because they want to get so-called free traffic to their website.

But there also exist a different breed of businesses who realized that Google traffic converts best when you are investing in the right keywords and it is much easier to rank on the first page of Google with Google ads and acquire new customers at profit.

Google ads is a true ROI driven advertising platform.

When you are driving positive ROI with Google ads, you can pour more and more money into Google ads and acquire new customers to expand your business quickly.

But let me also warn you that many advertisers also lose thousands of dollars with Google ads who don’t manage their Google ads campaign effectively.

In fact, Google ads is a doubt edge sword, if you don’t know want you are doing with Google ads, you can literally flush your money in the gutter with unwanted clicks.

That’s the reason, you should consult a Google ads Expert before pouring your hard-earned money in Google ads.

Today, I will discuss some best practices that you can implement in your Google ads campaigns to increase conversions (conversions are goals that you want to achieve with Google ads like sales, lead, subscription etc.)

Best Practices to Increase Conversions with Google Ads

1. Setup Conversion Tracking:

Although all businesses want more conversions from their Google ads campaigns, many forget to install the conversion tracking code on their website properly.

I regularly come across Google ads accounts which were running without conversion tracking setup until I correct it as part of Google ads Consulting.

The primary reasons for this blunder are ignorance of businessman or campaign manager who doesn’t know about conversion tracking or don’t know how to set it up on the website.

In some cases, web developers install Google ads conversion tracking code on wrong web pages which leads to incorrect calculation of conversions.

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