6 Basic Marketing Strategies to Increase Your Business

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Marketing Is More Than Advertising

But marketing and advertising are not synonymous, and "placing a few ads" is never going to generate the sales a small business needs to be successful. Marketing is a process, not an event. It involves planning marketing goals and implementing (often a series of) marketing strategies to achieve them. Now, that doesn't mean marketing has to be a complicated process. But it does mean you have to know what you want to achieve and put in the necessary work. 

Offer Free Classes or Workshops

People love new learning experiences. Try offering classes or workshops related to your products or services—in your home, in a rented venue, or through a local education institution such as a community college. Target specific audiences or events, if appropriate. 

Join Local Business Networks

Many groups, such as home-based business groups, are inexpensive to join. And the marketing benefits are huge. Once they get to know you and what you do, the other business people in your group will mention your business to others and may even give you referrals. Local business organisations are also great opportunities to create and participate in some cooperative marketing strategies, such as holding special market days or other events.

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0439 315 777 or email at [email protected].

Thanks!