6 Basic Marketing Strategies to Increase Your Business

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Marketing is one of the most challenging aspects of starting a business. Often new business owners find that their marketing strategies are not giving them the results they want.

Marketing Is More Than Advertising

But marketing and advertising are not synonymous, and "placing a few ads" is never going to generate the sales a small business needs to be successful. Marketing is a process, not an event. It involves planning marketing goals and implementing (often a series of) marketing strategies to achieve them.

Offer Free Classes or Workshops

People love new learning experiences. Try offering classes or workshops related to your products or services—in your home, in a rented venue, or through a local education institution such as a community college. Target specific audiences or events, if appropriate.

Join Local Business Networks

Many groups, such as home-based business groups, are inexpensive to join. And the marketing benefits are huge. Once they get to know you and what you do, the other business people in your group will mention your business to others and may even give you referrals. Local business organisations are also great opportunities to create and participate in some cooperative marketing strategies, such as holding special market days or other events.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.

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