6 Amazing Ways AI Can Enhance Your SEO Strategy
Hello LinkedIn Community,
Here’s wishing you a great new week ahead. In today’s newsletter, we are discussing how Artificial Intelligence is taking SEO to new heights, and what new trends you should keep track of.
Using AI in SEO
SEO (Search Engine Optimization) is the process of improving your website’s visibility and optimizing its content in a way such that it ranks higher on the result pages in response to related searches. Just as in every other field of work, AI is setting new standards in digital marketing as well.
Generative AI tools like ChatGPT, MidJourney, Synthesia, and Jasper.ai are being used to create volumes of engaging articles, images, and videos. With so much content readily available, AI is significantly helping to enhance SEO by assessing large quantities of data.
Artificial intelligence can make your website more search engine friendly by ensuring the following:
How AI Can Help To Improve SEO
There are several areas where Artificial Intelligence can be used to boost your search results.?
Targeted Keyword Research
Imagine having a list of the exact words, phrases, and topics your target audience searches for. By analyzing vast amounts of data on user preferences, AI can do just that.
AI tools can furnish you with keywords that will make your website more visible online. They also give you the topics that are being searched for most by users, based on demographic and regional factors.
The best AI tools for this purpose are Twinword, a keyword research tool, and Copy.ai, a copywriting assistant.
Voice Search Optimization
Recent studies show that nearly 40% of users prefer to make voice searches on their phones. Thanks to AI, voice searches have become increasingly efficient today.?
AI enables search engines to understand queries and ‘predict’ the appropriate results, even in cases of wrong pronunciation, poor mic quality, and noisy environments. AI uses process-to-function and natural language generation (NLG) to provide relevant results.
SEO services around the globe are incorporating AI-based voice searches in their products to expand their customer bases. Alexa, Google Assistant, and Siri are apt examples of AI-driven voice searching systems.
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Improving Local SEO
Focusing on local and regional searches is an integral part of how SEO works. For instance, a person living in Compton in Los Angeles, California is going to search for “best sushi restaurants in Compton” or “best sushi restaurant in LA”, instead of “best sushi restaurant in California”.
MarketMuse is an AI-powered tool that offers you content ideas and topics based on what most people in a particular locality, town, or geographical region are searching for.
Creating Appealing Content?
Your content is the pillar that your digital marketing strategy rests upon. It is perhaps the single most important part that engages with users and drives them to buy your product or service.
Besides giving you the most relevant keywords and topics, AI also helps you write more engaging and insightful content. You can also optimize previously created content by asking for the best search terms and setting the ideal lengths of text-based content.
AI-based tools like Rytr, Simplified, and Farse help you generate exciting content based on text prompts. WriterAccess connects you with the help of AI with real writers with relevant writing styles and experience, based on your requirements.
SEO Scaling?
It takes quite a long time, generally several months, even for the most targeted and elaborate SEO campaigns to show observable results.
The processes of researching keywords and writing SEO-friendly content take time and a lot of effort. However, you can bypass this tedious process with the help of SEO tools that can collect, assess, and analyze volumes of data to produce scalable facts and figures.
Hubspot AI and Semrush are examples of AI-powered tools that help you evaluate your SEO performance and get necessary suggestions.
Personalized Experiences
AI is helping web developers and digital marketing executives identify their target audiences and their preferences. This enables the creation of customized content based on the user’s intent and needs.
Personalized content helps you to communicate directly with each user and build deeper connections. With AI taking care of data collection and processing, you can take the processed information and modify your SEO strategy accordingly.
Monetate is a popular AI tool being used by leading brands like Adidas, Lufthansa, and Cole Haan to collect data on user behavior and generate leads. Granify, Namogoo, and Prisync are other practical AI-based applications that help you gain insights into user interactions.
Final Reflections
If you want to increase your site’s online visibility and drive organic traffic without waiting for months, you simply cannot ignore AI-powered SEO tools. Searching for keywords, relevant topics, and user preferences, and using them to create enticing content has never been easier.
In case you are in search of professional help in utilizing AI to establish a dominating online presence, reach out to us at Webgen Technologies. As a trusted digital marketing company since 2011, our solutions are bound to make your website the favorite among users.