6 Amazing ideas you can apply for B2B lead generation
Getting leads into the pipeline is the most request for many marketers to ensure the sustainability of their business.
“61% of marketers rank lead generation as their number one challenge”.
According to?startupbonsani
Implementing different B2B lead generation ideas will help to grow your business.
According to?the target audience?you deal with and their priorities, you could determine your lead generation and the ideas you use.
Here in this article, we will show some of the most important ideas for B2B lead generation, that will your marketing strategy and make it effective.
1- LinkedIn:
It is one of the best B2B lead generation ideas, it has a wide spreading network.
Moreover,?LinkedIn?is one of the social media platforms.
Through LinkedIn Ads, you could reach the decision makers in different companies to grab their attention.
In addition, you could prepare lead generation campaigns to convert prospects into real customers who has the willingness to purchase and try the product.
“LinkedIn?is the most effective social media channel for B2B lead generation”.
According to?startupbonsani
2- Use The Longtail Keywords:
If you want to get a high rank in the search engine, use the longtail keywords to increase the volume of searches. There is a measurement called “conversion rate” For websites, Conversion Rate means the percentage of people who converted out of the number of visits. For the campaign, it refers to the number of customers who completed the action of the purchase process. Longtail keywords have a high conversion rate and highly competition.
The result of?longtail keywords?could be doubled than you get with a top landing page. So it is better to use longtail keywords that your competitors don’t use.
“Similarly for live chat, we found that 53% of marketers using the conversation tool struggled to track it”. (Source:?Ruler Analytics)
3- Publish Research Reports and Original Data:
If your customer trusts you, he will think to purchase and try your product. Publishing research reports and original data will help you to reach the targeted traffic. B2B is the best approach to achieving a successful sales plan. B2B customers could get brand awareness.
领英推荐
For example,?HubSpot used the research report?techniques to get a very good reputation in one of the most required sectors all over the world, in the sales and marketing software industry. Moreover, there many interviews with 3400 marketers and 9 experts in 2020 only. The result of this lead generation idea will be amazing in the long term, besides brand awareness, and the effect of backlinks, this will generate high-quality leads.?
“37% of marketers stated that generating high-quality leads was one of their biggest challenges”. (Source:?ruleranalytics)
4- Content marketing:
It is a famous idea of B2B lead generation because it provides customers with information before purchase. Blogs and regular posts of?content marketing?give them an idea about your product and services to take action. Moreover, B2B content marketing support lead generation through SEO campaigns. To make your blog has a top rank in search engine is selecting strong keywords that will help in B2B lead generation. There are some websites that help you to find effective keywords such as SEMrush.
“80% of B2B companies use content marketing for lead generation”.
According to?startupbonsani
5- promote offers of Your Product:
It is another wonderful way to get B2B lead generation when you promote offers from your product or a trial version of your services.
This is typically what happened before starts selling to the customers, for example, when a food or beverage company prepares for marketing campaigns, it let the customer try to taste it and collect reviews.
Know the evaluation and recommendation from the customer’s point of view. Another example is usually famous when you find a free seven-day trial before offering the cost of the product. There are many marketing companies that provide lead generation plans, you could read our related article to know how?to select the best B2B lead generation company.
6- Use email marketing campaigns:
For the marketer, email marketing is one of the best ways to contact your customer, but sending individual emails consume time and effort and the results will be low.
Here the role of the automation of the email marketing campaigns comes.
Just you need to make?customer segmentation?then prepare emails and determine when to send them.
Share the article if you learned from it
Read more blogs on:?https://www.farinasmarketing.com/blog/
Follow us on:
Anchor?-?Soundcloud?-?Youtube