6 Advantages of MR Reporting Software for Pharmaceutical Businesses
Priyanka Sharma
Product Manager At TrackoField - Field Force Tracking Software | Product Strategist for B2B SaaS | Data Analyst | Scrum Master
Medical Representatives (MRs) are a vital part of the pharmaceutical industry, serving as the intermediary between the company and healthcare professionals. And since MRs work mostly in the field, it’s critical to keep track of them for improved transparency and accountability. That is where MR reporting software comes in handy.
Travelling from one location to another throughout the day and pitching the services of a pharma business can be cumbersome. On top of that, manually managing attendance, leave, or order reporting becomes a hassle for a field sales agent.?
An MR reporting system can help monitor your MR sales team across the assigned task site, mark their attendance, manage their task, compile their payroll, and do more.?
Let’s dive in to know the top 6 advantages of MR reporting software for pharmaceutical businesses.
Top 6 Advantages of MR Reporting Software for Pharmaceutical Businesses
1. Real-time tracking and monitoring
Pharma companies face challenges in tracking their MRs who often visit remote areas and meet with important clients. It’s important to keep track of MRs to check their availability, distance travelled, optimising their schedules, and maintaining transparent communication.
With the real-time monitoring feature of MR reporting software, you can track the geo verified location of MR’s with 99.9% accuracy. This also improves work efficiency, as managers can assign tasks to them based on their location or activity status.
The software can also track MRs when they are offline, show their battery status and generate unreachable reports. These reports reveal when, where and for how long an employee was unreachable.
2. Increased Sales Output and Employee Productivity
An MR reporting software streamlines sales order processing so that employees focus solely on their jobs instead of being bogged down in administrative tasks. MRs can register their daily activities, client visits, items sold, new orders taken, product demonstrations, and customer feedback on the software itself.?
For example, TrackoField has a dedicated mobile app for pharma sales reps and a web and mobile version for their managers.
This level of reduction in manual processes and paperwork, and efficient order processing helps MRs serve more clients and improve their productivity. MRs can add sudden or on-demand orders themselves. The order management tool also allows faster approval of orders and can create a product list for easy processing.?
3. Efficient Leave and Attendance Management
The punch-in and punch-out method isn’t feasible to manage MR’s attendance as they work outside the office and are always on the go. However, MR reporting software can use geofencing to record employee attendance, ensuring the MRs only clocks in at a specific location.
Attendance tracking software like Trackofield can even optimise field operations with geo-coded automatic attendance, biometric verification to avoid buddy punching, and easy regularisation in case of errors.?
MR reporting system also offers other services like:
领英推荐
4. Insightful Report Generation and Historical Data Analysis
Wouldn’t it be useful to generate instant reports of the top-performing MR and the highest-selling product? As a pharmaceutical business, promotion and sales of your products are requisites. And what better way to boost sales than to analyse historical data?
An MR reporting software offers an insightful dashboard where you can track your employees and monitor their performance, client visits, distance travelled, sales completed, and more. Managers can also use historical data analysis to review any loopholes, overspending, irregularities, and ideate strategies to optimise MR’s work output.
5. Security and Data Protection
Pharmaceutical businesses deal in the production and supply of patented products. They also collect medical data and monitor MRs in real-time. It would be disastrous if all this data were to fall into the wrong hands.
So how is this problem solved? MR reporting enforces the following security measures to protect employee and customer data:
Since the data is encrypted and stored on safe servers, there are fewer chances of leaks. MRs’ attendance, activity logs, and payroll are also digitally managed. This helps in keeping audit trails and complying with regulatory requirements.
However, it’s not just the data and products that need protection. MRs work in the field in harsh conditions and often visit high-risk areas. What if an MR got stuck in a remote location or encountered anti-social elements??
An MR reporting system also comes with SOS buttons and offline tracking ability, allowing the manager to send immediate assistance in case of emergencies.
6. Third-party integration
Customer relationship management (CRM) and enterprise resource planning (ERP) software are necessary for any sales-focused business. But an MR can only use so many platforms at once before being overwhelmed.?
So what to do? Well, pharmaceutical reporting software is usually equipped with features of CRMs and ERPs like attendance monitoring, sales order management, payroll, compliance, and HR management.?
However, companies can easily integrate it with third-party software to streamline all their field management operations. The software can also be customised or branded as per the company’s requirements.
Bottom Line
If you’re a pharmaceutical company and wish to bid goodbye to needless paperwork and administrative formalities while streamlining your field operations, MR reporting software is your best bet. It can help you track your employees in real time, manage expenses, boost sales, record attendance, and generate insightful reports.?
For more information, check out the top 10 field service management software that also caters to pharmaceutical businesses.?