5X MORE Website Sales

Is high CPA?killing your ability to scale?

Hold on, don't panic.

Ask yourself these questions before you give up:

1. Does my website convert enough purchases?
2. Is my email marketing generating revenue?
3. Am I promoting the right messaging and creatives on my ads?

We've worked with over 600 businesses and We've seen?only two types of businesses that were able to scale:

Type A?- optimized their funnel right, from brand > to ads > to website > to mail

Type B?- built?an organic community before they started to sell anything

The thing is... there aren't a lot of Type B businesses.

So, what can you do in order to make sure that your biggest marketing asset, your website, is worth the budget you're paying to drive traffic to it?

Improve your site's conversion rate.?

Let's break this down.

#1 Laser focus on your brand?-?would you buy a $2,000 premium product from a brand you don't know with an "ok" website? I don't think so. Your brand affects the level of trust you want to build with your buyer persona. And when you have trust, you are winning the game. Your brand is the sum of all the user touchpoints along the journey - all your emails, the images you use, your copy across all your channels, etc. Your brand needs to be laser-focused on driving an emotional reaction that will help your audience to see the value of what you offer.

Click here to watch my interview with the amazing Andy Crestodina, and learn more about website content and brand implementation.

#2 Nail your offer?- is your offer differentiated? Is it irresistible? Is it aligned with your brand? Is your pricing aligned with your product positioning? People tend to judge the quality of your product just by looking at its price, without even seeing its features. So you have to prove the value of your product or service. Show, don't just tell.

Not sure what is your best offer??Do some A/B testing?to learn what your audience reacts best to.

#3 Design a frictionless UX?-?design a seamless, interesting, and pleasant experience and you nailed it. The best thing you can do on your way there is to identify the frictions your potential customers experience on their way to purchase.

Click here to watch the full interview we had with Karl Gilis, one of the world's leading?UX experts, and a big fan of funny metaphors.?

Got any other ideas to share with the rest of the community?

Leave a comment, and I might share them in our next newsletter ??.