#5thIndiaDigitalAwards2015: Best Email Campaign of the Year !!

Kenscio Digital has won the best Email campaign award for the BookMyShow Email campaign at 5th India Digital Awards presented by IAMAI 2015.

The campaign has been touted as the new art of email storytelling wherein Kenscio enabled BookMyShow to send real-time live seats availability in their favorite cinemas based on their last purchase history. This was done by using real-time personalisation in their Email campaigns. (Click here to see the BookMyShow campaign)

Real-time personalisation (RTP) is an innovative service of Kenscio which enable brands to send real-time dynamic content in Email based on time, device, browser, weather & location of the user at the time of open.

The awards this year has six categories. Kenscio won the prestigious award in the Digital Advertising Award category for best email campaign of the year. Click to see the list of all winners across all categories.

The real-time conversations of brands with the consumers is a new rage in Email marketing and digital direct marketing as a whole. It has become a centerpiece of meaningful custom engagement for marketers.

According to Mr Sudip Chakraborty, Head-Customer Engagement (BookMyShow),

Real-time Personalisation offers an immense futuristic value a marketer can't refuse..

Click here to see the BookMyShow's testimonial for creative real-time personalisation..

The meaningful conversations with a real-time context is the future of customer engagement on Email. Cheers!!