5th Mar, 2023

5th Mar, 2023

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How Duolingo reignited user growth - Lenny Rachitsky

The article "How Duolingo Reignited User Growth" details the strategies and tactics used by Duolingo, a popular language learning app, to reignite user growth. The article highlights several key factors that contributed to Duolingo's success, including a focus on user engagement and retention, a commitment to providing high-quality content, and a willingness to experiment with new features and marketing campaigns. The article also mentions the role of data and analytics in guiding Duolingo's growth strategy, as well as the importance of maintaining a strong brand identity and user experience. Through these efforts, Duolingo was able to attract new users, retain existing users, and ultimately reignite its user growth. Continue Reading >>>

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How To Pick Your Ideal Growth Team Structure

The article "Growth Team Structure" on Reforge.com provides an overview of the structure of growth teams in organizations. The article highlights the importance of having a dedicated growth team and the role they play in driving growth for the company. The article explains the different functions within a growth team, including data analysis, product management, engineering, and user acquisition, and how these functions work together to identify and implement growth opportunities. The article also provides information on the various models for growth teams, including centralized and decentralized structures, and the pros and cons of each model. The article concludes by emphasizing the importance of having a clear growth strategy and the right structure in place to support it. Continue Reading >>>

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Most of the time, you’ll hire a Builder first to lay your team’s foundation and prove a growth model’s validity. If you’re organizing a growth team from scratch, this is almost always the route you’ll take, because you want to build your growth model quickly so you can iterate on it.

If your growth hypothesis is correct and you’re seeing the expected impact in outcome metrics, your next hire is an Optimizer.?

But if your growth hypothesis is wrong and you’re not seeing what you expected to see, then you need an Innovator to rebuild your model. From there, you’d wait to see if the new model was working before hiring an Optimizer.

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萬事達卡 Loyalty Consulting

Mastercard?has officially launched Customer Loyalty Consulting Services to advise how to build and sustain?#customerloyalty. This professional service is fully supported by:

  1. Robust data insights drawn from 117 billion anonymized and aggregated transactions annually
  2. 2000+ globally recognized team of loyalty specific experts, data scientists, engineers and consultants proven with award winning programs
  3. Library of best practices and innovation tailored to the local market based on the 800+ loyalty programs Mastercard support across the globe.

Download factsheet:?https://bit.ly/3ZIPhMS

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Upcoming Events

Breakfast Meet for Leading women

Are you a woman in the customer experience industry? Check out? Sprinklr 's Breakfast Meet on the 8th of March to network with other women in?#CX?and learn best practices for providing delight in customer service. Save your spot:?https://bit.ly/3Zl0enH

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2nd Annual Unbox Summit by Convergent Global

Unbox summit has carved out a niche in the UAE market focused on?enabling the biggest brands and enterprises in the UAE to unbox their thinking, and strategy driven by digital first to create the evolution enterprises of the future.

The event will discuss the current state and the digital next in the today’s experience economy to help organizations gain the competitive edge to remain relevant and continue to thrive.

Register Now: https://bit.ly/3SNuuFA?(Code: LM22 - Courtesy Kartik Bhatt )

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RESHAPE on Tour - Dubai?Insider.

RESHAPE On Tour brings together marketers, digital disruptors, and e-commerce professionals worldwide and leading Middle Eastern brands in an exclusive invite-only event in Dubai. Get ready to hear from industry experts on the hottest CX trends to look out for in 2023. In an intimate product roadmap session, we will showcase the latest developments in the Insider platform, including the newest channels like WhatsApp.

Reshape On Tour will exclusively take place on the yacht at D-Marin Business Bay Marina.?Register your interest >>>

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Leaders in Mobile Growth Dubai -?Branch?Braze?mParticle

Opportunity to attend the Leaders in Mobile Growth Dubai event. At this event, you will learn from the experts in the industry and your peers about the latest and emerging mobile growth strategies. You will also discover how to leverage data and convert it into incremental business revenue. This is a unique opportunity to hear first hand how top companies are implementing their strategies and winning in the digital age.?Register now to secure your spot!

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Jobs Announcement

CRM Manager - Loyalty

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