5th Feb, 2023

Participate in the Poll

Join in on the conversation! Take part in the series of poll on the latest trends in the CRM industry. Your thoughts and opinions matter and I would love to hear them. Head over to my LinkedIn profile to cast your vote now!

HubSpot cuts 500 jobs

Hubspot, a leading provider of inbound marketing, sales, and customer service software, has announced a job cut of 500 employees, roughly 10% of its workforce, as the company pivots its strategy towards remote work. The move comes as the COVID-19 pandemic has accelerated the shift to remote work, which has negatively impacted the company's traditional business model. The job cuts are expected to result in a significant reduction in expenses and allow the company to reinvest in its product offerings, particularly in the areas of remote work and e-commerce. The company has stated that the job cuts will not impact its ability to serve its customers and maintain its commitment to product innovation. Read more >>>

30-60-90 Day Plan

Are you struggling to build and structure your CRM strategy and plan? I've got you covered! I recently came across a generic template posted by Dino Cattaneo that can help you put down a 30-60-90 day plan. Deborah Liu?made this template after leaving Facebook to be the new CEO of Ancestry. Although it's not exactly for CRM, it can easily be moulded to fit your needs. This template provides a simple and effective structure for your CRM plan, covering key areas such as goals, objectives, and action steps. Don't let the challenge of building a CRM plan hold you back - give this template a try!

Turn Newsletters into Slack Messages

Interesting post by Roméo Bancel on utilising low code tools and create something new altogether. Check out his tutorial which includes:

1. How to create an inbox for all your newsletter
2. How to summarise the content with GPT3
3. How to receive the summary as a slack DM

Reforge Spring Enrolment is Open

Reforge is a growth and marketing training program that provides a comprehensive curriculum and network of experts to help businesses grow. The program consists of 8-week long cohorts that are designed to help participants progress and gain practical skills in a supportive and collaborative environment. The program covers topics such as customer acquisition, conversion optimization, product marketing, data analysis, and more. Participants will have access to live workshops, guest speakers, and 1:1 sessions with industry leaders. Reforge’s unique approach to learning includes hands-on exercises and real-world projects, making it a truly immersive and impactful experience. Apply Now >>>

40+ pre-approved Whatsapp Templates

The "WhatsApp Templates Explorer" by Insider. provides a collection of templates for various businesses, including e-commerce, food delivery, travel, and more. The templates can be used to create automated messages for customer engagement, order confirmation, appointment reminders, and more. The templates are customizable, making it easy for businesses to tailor them to their specific needs. The website also provides tips and guidelines for effective template use. Explore Templates >>>

25 Marketing Executives to learn from in 2023

The post by Demandbase showcases 25 marketing executives who are leading the way in the industry and are worth following and learning from. The post provides a brief description of each executive and why they were chosen to be included in this list. Check out the list.

Events

Smarties MENA - MMA Global

MENA SMARTIES honours the most effective modern marketing across the Middle East and North Africa region. If you had a campaign that ran in any country within the Middle East/North Africa region, enter your campaign for the MENA Awards to be rewarded for all your hard work and achieve the recognition you deserve. It will also help improve your rankings on the MMA SMARTIES BUSINESS IMPACT Index. View Details >>>

The State of Retention Marketing

WebEngage has launched its brand new podcast, "The State of Retention Marketing." Hosted by Ankur Gattani , Vice President of Growth & Marketing at WebEngage, this podcast promises to delve into the world of retention marketing and bring you insights and perspectives from industry experts. In the first episode, Avlesh Singh , CEO & Co-founder of WebEngage, will be sharing his thoughts and experiences. Listen to the first episode now at https://bit.ly/3DHjEuy. Tune in every week for a dose of retention inspiration and knowledge! ????

New Feature Overview - Salesforce Marketing Cloud

Join for an exclusive look at the new features coming to Marketing Cloud this Spring. Hear from product experts walk through all of the new innovations across our entire suite of Marketing Cloud Products, including email, mobile, data, ads, web, and analytics, and more. Register Now.

Job Announcements This Week