5?Signs Your Business' Website Might Need Rewriting

Just like a?shop front?or office?space, your website?is?another entry point for your customers.?

AND?just?like any physical location, it?should be maintained, updated?and polished regularly.?

Your website?makes up the majority of your digital presence. It’s like?a virtual shop where?people go to?browse?through your products and services, and learn more about your brand.??

But most importantly - a?website is a place?where they?will?decide if?you can be trusted with their?needs.?

Is your website putting on a good show for them and winning them over??

It should be. Here’s how.?

Why a?website is?crucial for your?business?

Having a?branded?website is?a?prerequisite in?the?business?world today.??

There’s no excuse?anymore!?

People are heavily reliant of the digital space to research and make decisions?-?and they’re hunting online for you (and your competitors!).?

But how important is your website, really??

1. Accessibility?

When you have a quality website,?people can easily find and read about your business.?This means you can?explain?what you do and how you do it?when they’re most open to it.??

Don’t just depend?solely?on advertising or networking alone – a website helps you complete the marketing picture.??

2.?Credibility?

How do you determine whether a company is credible? We bet you search?for?them online.?Well, your own customers are doing?exactly?the same?to your brand.?

Today, websites have become a basis for?how?people determine if a business, product or service can be trusted.?

Websites build credibility because?you?can?share?your?goals and?vision, while demonstrating?value through case studies and testimonials. This social proof?establishes?trust with?visitors?and builds a relationship with them.?

3.?Lasting Value?

Imagine investing?in?something?once?that?benefits?you forever?–?well,?that’s what a website?does?for you!?

Once you get?your branded website?up and running, it will?fight for your business online, 24/7,?to help you?reach prospects, inform them and help them get in contact with you.??

3?Roles a Website Plays?for your Business?

So, is it really worth?investing?in a business website??Definitely.?

Here?is what a quality website does for your business:?

1. Brand?Reinforcement?

A website can effectively reflect and establish your brand identity as a business.?With the endless options for designs, colour schemes?and?layouts,?there’s no excuse for a bland website.??

2.?Customer Support?

Did you know your website works around?the clock for you??

By providing?customer service?information like FAQs or in-depth?help?pages, your website?can?help people find what they need, whenever they need it -?further improving?your overall customer service.?

3.?Sales Funnel?

Your website’s number one goal is to convert strangers into paying customers. By building?effective?online sales funnels?throughout, your website becomes a conversion engine.?

Is Your Website Keeping Up??

Now that you’ve got your own website, are you making sure it?grows?alongside?your business??

To?ensure it’s always serving you by providing the best customer experience, your website needs ongoing maintenance and website upgrades.?If it?gets?stale and isn’t updated regularly, it will probably sink to the bottom of the search engine results – or worse, become irrelevant to your audience.?

To help you determine if your website needs updating, we have compiled some?key signs to look out for.?

5 Signs?Your Business' Website Needs?Refreshing?

Are you ready to diagnose your website???

Here are five signs that your website needs attention:?

1. Low Monthly Website Visitors?

While having an influx of people in your physical store may seem like a?crazy crowd?-?for your website, the more the merrier!?

Many visitors on your website means?more?people are looking at it, browsing through its pages and hopefully finding?the?content they like. But a sheer lack of visitors?or a slow decline over?a few?months means you need to address this.??

You can track?your website’s traffic with the use of Google Analytics?and other?similar?platforms.

2.?Poor Ranking for Organic Keywords?

The proper use of SEO keywords and phrases will help search engines like Google find your site and show it to the right people.?

Having a lower?rank means that your website?isn’t?utilising?words that people?often?search for online.?One tool that can?help?you with?this is?Ubersuggest.

3.?Too?Wordy?

Be honest:?if you were someone visiting?your website,?would you read through everything that’s written on it??It’s very unlikely.?

A website with too many words can look cluttered and overwhelming to visitors?who?will simply leave. Instead, focus on clever formatting and skimmable content that builds a complete story for them, without the density.

4.?A?Poor User Experience (UX)

People?willingly?access your site to gain information about your services or products –?so?don’t make it hard for them with a poor layout?that makes their experience painful.?

A clear, uncluttered and easy-to-navigate site is appreciated by visitors?and will keep them on your site and happier for longer.?

If your website is messy and complicated, it’s time for a website refresh.??

5.?Absence of a Call?To?Action

Having a lot of visitors on your website is great.?But that isn’t your end goal. You want your website to help your business gain conversions?and sales!??

A CTA?(Call To Action)?section?that grabs attention and?provides each person with direction will help you inspire them to act.??

If you’re not getting results, you need to go back and review the triggers you're?offering them to check if they’re compelling enough.?

How to Improve?Your Website?

You may be thinking: “Ok, I get it. A website is super important. But how?do I improve my website?”?

Well, here are some tips to make sure it’s in?good?shape:?

1. Take?advantage of?SEO?

Boost monthly visitors and improve your website’s ranking by utilising Search Engine Optimisation friendly keywords.?But make sure they are?seamlessly?and naturally?incorporated into the information that’s on your site.?

Don’t insert them just for the sake of it!?

For more information, read:?6 Ways To Make Your Web Pages Search Friendly.?

2.?Include?only the?content you need?

Don’t?overload?your audience?with too much info and cluttered content, just because you’re trying to get everything in.?A website is meant to give people enough to?know?that you’re a good option for them and to buy or make contact.??

So, ensure?that?your website’s copywriting?is?enjoyable to read and valuable?experience.?

Learn more?here:?How to write content for a website.?

3.?Inspire positive action?

It’s called?a?“CALL to action” for a reason – it’s meant to?make people excited to take the next step.?

So,?place eye-catching CTAs on every page of your website.?Colours, designs and striking words?can really help people make a move.?

For more, read:?5 ways to improve your call to action.?

4.?Utilise social media?

Harness the power of social media to your advantage!?

Promote your website through your different social media platforms. With engaging?posts?that?give people a reason to?visit?your website,?you’ll drive much more traffic there.??

To learn more,?see:?3 tips to maximise your business’ success on social media.?

How Can?Melotti Media?Help??

Maintaining your website is a very important?task for your business, because your website is such a critical part of your digital marketing.?

However, it takes a lot of time,?energy?and expertise.?

At Melotti Media,?we help fine-tune your message across your website so it’s providing your visitors with a valuable experience that they won’t forget.??

Imagine what we could do to revamp your website!?

We?appreciate?the?role?of your website and the power it holds?–?we’re here to?help you unleash its full potential.?

If you need further clarification about website content and?web?copy, or if you need a quality?website?copywriter to?help you achieve?the results you’re aiming for,?email us at [email protected] ?

At Melotti Media, we make every word count!?

The Melotti Media Team ??

Melotti Media | Copywriting & Message Marketing Bureau ??

www.melottimedia.com.au ??