5MM #87: Action is a Choice

Happy Monday-

For those new to the newsletter, the "5-Minute Monday" is 3 quick-hitters (hence the name 5-minute...) designed to get you thinking early in the week around Marketing, Personal Development, and the Creator Economy.

?? Marketing

Mozi Money Minute

From Alex Hormozi's "MMM"...

Words I like: “People don’t trust you because you haven’t done anything yet. In the real world, the proof comes before the pudding.”

No matter how good your product is - a stranger won’t believe you because you’re biased. The easiest way to overcome that is overwhelming social proof. And yet - so few businesses do it. Here’s an easy tactic to display tons of proof you already have but aren’t showing.

If brick and mortar: Print out every 5-star review (or screenshot it) across all review sites online. Then frame them with $1 frames from the dollar store. Cover your lobby floor to ceiling in them. See the “ps” statement for a real world example.

If you are online, screenshot every 5-star on review sites + messages with customers + posts inside your communities. Then, add them to your sales page + presentations. Think endless scroll. Do it. It’ll make you more money than providing no proof.

Proof > promise.

This was true before AI and even more so now. Markets are getting more crowded, and customers are becoming more skeptical.

This is an excellent reminder that you can never have enough positive social proof to promote your products and services.

?? Personal Development

There will always be reasons not to do something

From James Clear's 3-2-1 Newsletter...

"The problem with smart people is they can come up with a good reason for not doing anything.

They are smart enough to find the cracks, to foresee the challenges, and to talk themselves out of the idea. They are experts at justifying their lack of courage or lack of action with an intelligent excuse.

But there will always be reasons not to do something, and this is particularly true of anything worth doing. We value those moments in which we overcame challenge, not those in which we avoided it.

Ultimately, action is a choice. The choice to emphasize the reasons for doing it despite the reasons you have for avoiding it."

Yes, yes and yes.

I need to put "Ultimately, Action is a Choice" on a sticky note where I can see it daily. Shift the default mindset of why I can't do something to how I can. Reminds me of a few of my other favorite quotes...

• In a year from now, you will regret not having started today
• Every action is a vote for the type of person you wish to become
• Don’t focus on how good you are. Focus on how many people you can help
• Luck is a function of surface area. More experiences generate more serendipity
• Being successful is rarely about your ability to plan – it’s about your ability to act
• You have to start thinking about your life like it matters. And there isn’t much time left. You have big sh*t to do in this world. Big sh*t, not petty sh*t

I've got plenty more, but figured that's enough for one Monday ??

?? Creator Economy

Mr. Beast's Playbook Leaked

Last week, Mr. Beast's production playbook was leaked and quickly circulated on the internet. There were a lot of people talking about their takeaways, but Greg Isenburg's was my favorite. Here are his main points:

1. They treat attention like a science
2. They’ve industrialized creativity
3. They turn constraints into superpowers
4. They’re masters of knowledge arbitrage
5. They obsess over “critical components”
6. They curate their “information diet”
7. They’ve gamified improvement
8. MrBeast is not just for kids, he is mainstream but opportunity is there
9. This was written so simply a child would understand it

There wasn't any way I could link to the exact newsletter, so I tossed it in a Google Doc and where you can sign up.

If any of those stick out to you, it's worth a read.

Stay Curious,

-Max

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?? Got one more minute?

We Built An App In 30 Minutes With No Code + AI (LIVE)

You know something is special when Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO) are in complete awe.

"It's not just the power. It's the cost for the power that continues to blow my mind if you had gone back five years ago to us and said hey, you can write sentences and build a web app. What would you pay for that? We would have said like take all my money. Literally, just take all my money."

For only $10, Replet has developed software that lets you create an app without knowing a word of code. In the video below,

"Spend a little more time building than consuming."

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