5MM #84: The social network no one is talking about
Max Bernstein
AI Marketing Strategist | Turning AI Chaos Into Profitable Marketing Systems
Happy Monday-
For those new to the newsletter, the "5-Minute Monday" is 3 quick-hitters (hence the name 5-minute...) designed to get you thinking early in the week around Marketing, Personal Development, and the Creator Economy.
?? Marketing
0 to 8,000 subscribers in 2 months
Tyler Denk, the CEO of beehiv, recently started his own newsletter and, in this article, shares the full step-by-step playbook on how he went from 0 to 8,000 subscribers in just two months.
Some of the ideas needed money behind them, so it wasn't like he had just launched and had 8k subs by tweeting a lot. But there is still a lot to learn, and it is good to see what is available. One I really liked:
Teasing upcoming issues "One of the easiest and most underrated ways to grow your list is simply teasing your upcoming newsletter on socials. And then sharing a second promotion after it goes live." Note - Justin Welsh does a really good job of this too.
It's also not mentioned as a tactic, but look at the structure and design of the newsletter. His retro computer style creates a brand that helps it stand out in the sea of other newsletters. Also, look at the little things at the bottom of his newsletter with the referral system and playlist.
It adds a bit of personality, and as more newsletters are produced, you need to start thinking of how to differentiate.
In mine, I include the "Got one more minute" section. It is on brand with the "5 Minute" theme and requires you to scroll a little further to find what may feel like a surprise or bonus.
I get a surprising amount of good feedback on just that section...what little things can you do to add something different?
?? Personal Development
GPS Planning
I have always been impressed with Ali Abdaal's ability to keep things as simple as possible. Whenever he teaches something, it just "makes sense" and feels like, "Oh ya, I can totally do that." In a recent email, he is giving advice to someone who wants to grow their TikTok channel.
Instead of jumping straight into the tactics, he has her run through a system called "GPS" - Goal, Plan, System.
What’s the goal? Once you’ve worked that out, what’s the plan to get you to the goal? And then what’s the system that’s going to help you stick to the plan.
Simple, but effective.
I couldn't figure out how to link directly to that email, so I copied the full conversation into a Google doc here. Takes 2 minutes to read but provides a lot more context.
领英推荐
?? Creator Economy
How to Master Storytelling
I have been loving David Perell's series of interviews on his YT channel. The production quality is excellent, and he gets some really big names.
Above, I discussed Ali's ability to simplify concepts specifically for productivity. If there were an equivalent for marketing and business, it would be Shaan Puri.
Even if you are a good storyteller, I would watch this to see how Shaan teaches. A few nuggets I pulled:
Stay Curious,
.
.
.
.
?? Got one more minute?
Tim Stoddart is the CEO of Copyblogger and has a big following, so he knows what he is talking about with social media.
If someone were starting over today, he would tell them to start on LinkedIn because that is where he is making the most money and seeing the best results (x is awful now). However, in the end, he shows off his Pinterest account—yes, Pinterest!
He is currently getting 1.2M views just posting screenshots of his tweets...bet you didn't see that coming! Check out the video below for more details:
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