57% of Nonprofit Professionals Feel They’ve Maxed Out Their New Donor Options — and Other Survey Insights
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What are the biggest fundraising challenges in 2023 — and how do nonprofit professionals feel about their ability to tackle them? These are just some of the questions we set out to answer in the latest edition of the Impact Insight, which compiles new LinkedIn for Nonprofits survey data from nonprofit professionals, LinkedIn members, and internet users.
In the second edition, which is out now, you’ll find insights into nonprofit fundraising and donor generosity in 2023. Read on to discover some of the key takeaways, and click here to download the full report.
Insight #1: Nonprofit leaders are not optimistic about meeting fundraising goals
In a tight macroeconomic climate, many nonprofit leaders around the world are unsure about their ability to grow their donor base or meet their goals this year.?
Almost nine in 10 (89%) of surveyed C-suite leaders at nonprofits report being concerned that they will not hit their organization's fundraising goals for 2023. This uncertainty from the top could have an impact on employee morale, so leaders may need to refine their internal communication style to keep their teams motivated and willing to try new strategies to succeed.?
Insight #2: Many nonprofit professionals around the world worry they’ve maxed out their donor options
The pressure to find new donors is rising, but many nonprofit professionals aren’t sure where to look. Globally, over half (57%) of survey respondents agree that they feel they’ve maxed out their options to source new donors.?
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This is a major concern in Brazil, where a whopping 81% of respondents say they feel this way. To keep bringing in new donors in this challenging environment, nonprofits may need to get creative about how they tap into new donor pools.?
Insight #3: Donation habits are shifting, but not significantly
Nonprofit professionals may be concerned about finding new donors, but there’s good news when it comes to retaining existing donors. Among average internet users, 26% say they donated more than ￡150 to nonprofits in the last 12 months — and almost as many (29%) say they expect to donate this much in the next 12 months.*?
LinkedIn members are even more likely than the average internet user to donate to nonprofits, so fundraisers may want to allocate more resources to attracting and nurturing donors on LinkedIn in the coming months. For ideas on how to use LinkedIn to support fundraising efforts, check out the LinkedIn for Nonprofits Resource Hub or consider investing in LinkedIn Sales Navigator.?
*This sentence has been updated as of 08/02/23 to correct an error. The erroneous sentence said, "Among average internet users, 29% say they donated more than ￡150 to nonprofits in the last 12 months — and almost as many (26%) say they expect to donate this much in the next 12 months." The current sentence, as read, is accurate.
Nonprofit and Education Industry Analyst | Leader of Finance/Accounting Processes and Teams | Bridging Finance, Strategy and Technology
1 年Donor loyalty and retention has been shown to be more valuable than donor acquisition, and it usually requires less effort. Shifting focus more to these areas will be a good strategy for fundraising departments for the foreseeable future.
Jesus Follower | Social Impact @ LinkedIn | Speaker | Philanthropic Advisor
1 年Mallory Erickson - curious to get your thoughts on this
CEO at FRAN GIVES, INC.
1 年Our organization added a new volunteer this year to research foundations such as public, independent, direct, etc. for areas of interest. We focus on institutions with literacy driven mandates. While we communicate with our current donors, we also plan for the future.
Sr. Project Manager, Process Improvement, Strategic Initiatives within Customer Administration
1 年Our event has raised more than 43 Million Dollars over the years. Prior to Covid, we would typically raise more than 1.5 Million during our overnight events, and then Covid hit. To say that we have experienced major setbacks is an understatement. We have changed our Location, Format, and Venue. Our event has consistently won awards for being #1 and yet people in our community had never heard of it. Who are you trying to reach with your message? It isn't good enough to say we are diverse because not everyone looks like me. (whatever I may look like) They have to look like the people in OUR community look like. And my county happens to be the most diverse county in Georgia and 7th most diverse county in the country. I am proud to say I am part of the outreach and focus on Health Equity messaging to a broader audience that matches the community we serve.
Director of Community Engagement at Chester County Futures
1 年Stormy Bell