#56 AI, Marketing & Content

This week, from dynamic video magic to precision sales insights, here’s what’s been happening.

• Runway’s Expand Video: AI turns static footage into cinematic gold with a single text prompt.
• Frames by Runway: Photorealistic images meet endless creative themes—hello, niche aesthetics.
• Google's AI Overviews: One more click into the rabbit hole for sharper user engagement.
• LinkedIn's AI Sales Tools: Prep smarter, pitch better, and stand out in outreach battles.

Runway Unveils 'Expand Video' Tool for Next-Level Dynamic Video Editing

• Key Points:Runway's new "Expand Video" feature generates additional visual content from existing footage using text prompts.
• Offers dynamic effects like crash zooms and pull-back shots, transforming static videos into cinematic sequences.
• Part of the Gen-3Alpha Turbo rollout, this tool simplifies and enhances video production for creators.

Takeaway for Marketers: AI tools are turning "meh" content into "wow" moments. If you're not using these to upgrade your video strategy, you're leaving audience engagement on the table.

Runway’s Frames: The AI Tool Making Photorealistic Images Too Real to Believe

• Key Points:Runway launches "Frames," an AI model generating hyper-realistic images that rival actual photography.
• Features themed "Worlds," like 1980s film effects or retro album covers, offering creative variety.
• Reinforces Runway’s dominance as a comprehensive AI visual production hub.

Takeaway for Marketers: Your creative limitations just got punked. With tools like Frames, you can match your visuals to niche vibes that resonate deeply with your audience.

Google’s AI Overview Updates Add Depth Without Overload

• Key Points:Google is beta-testing secondary AI Overviews that allow deeper exploration of highlighted
• Overview text.Users can "dive one level deeper" into focused queries, preserving clarity and context.
• Designed to keep users engaged within Google’s ecosystem while limiting content nesting.

Takeaway for Marketers: Think of Google’s updates as breadcrumbs for your content: craft insights that prompt follow-up questions to keep users circling back to your brand.

LinkedIn's AI Upgrades to Sales Navigator Sharpen Sales Outreach

• Key Points:New "Lead IQ" provides AI-driven summaries of prospects, including experience, shared interests, and activity.
• Upgraded "Account IQ" tailors insights to align pitches with organizational goals.
• These tools reduce manual research time, making outreach prep faster and more strategic.

Takeaway for Marketers: When LinkedIn gives you superpowers, use them. But remember: AI can’t fake authenticity, so double down on personalizing the output.