55 Stellar Statistics for Websites

Welcome to the most comprehensive collection of design, functionality, and content stats for websites.

Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking to shop would come to the mall to find what they need. If a business was nowhere to be found in this mall, the consumer would shop at one of the other infinite stores. Simple solution: all businesses need a store. However, simply having a store in the mall is not enough. Each store needs visible signage spread all throughout the mall to entice consumers, and businesses need to be accurately listed in the mall directories so shoppers know they exist. The more often a business and products/services are displayed and mentioned around the shopping mall, the easier it is for the shoppers to locate the store. Another simple solution: businesses need visible signage and accurate listings in the mall directories. But, again, there’s more to attracting customers than just having pretty signs, and the store itself has to provide value, too. Once the consumer walks through the door, the look, feel, and contents of a store have to be good enough to keep customers from turning around and walking out again.

Sounds complicated, doesn’t it? Good thing this shopping mall doesn’t exist, right? Wrong. The thing is, this shopping mall exists. It’s called the Internet. The store is your website. Everything that holds true for stores in our fantasy shopping mall is true for businesses on the internet.

Accurate signs and listings in the appropriate directories will get a business found, but it’s the business’s website that’s going to keep consumers interested. With?over half of businesses?having websites, businesses who want to experience success need to know how to stand out.

These stats for websites illustrate why it’s essential to build the best store in the mall, and how to keep traffic and conversion rates on the rise.

General

1. The average revenue for a small business is $3.6 million, but the average revenue for a small business with a website is $5.03 million

2. 53% of small businesses had websites in 2014

3. 67% of businesses with annual sales of $1,000,000 – $2,490,000 have websites

Functionality

4. 64% of shoppers who had a poor experience with their site visit will shop somewhere else next time

5. 39% of consumers will stop engaging with content if the images won’t load

6. 39% of consumers give up on content when it takes too long to load

7. 47% of consumers expect a page to load in 2 seconds or less

8. 23% of online shoppers will stop shopping if page loads are too slow, while 14% of online shoppers will take their business to another site

9. More than half (52%) of online shoppers say that quick page loading times are important for their loyalty to a site

10. Delays at peak traffic times made more than 75% of online consumers abandon a site for a competitor’s

11. A one-second delay in website loading time can lead to a 7% loss in conversion

12. Increasing your site’s loading speed from 8 seconds to 2 seconds can boost the conversion rate by 74%

13. A site that takes 6 seconds to load will have a 50% loss in conversion

14. 40% of consumers will abandon a website that takes longer than 3 seconds to load

15. 75% of online consumers will use the “back” button before a slow page fully loads

16. 51% of American online shoppers say that a slow loading time is a top reason they abandon a purchase

17. Slow websites cost retailers $2.6 billion in lost sales each year

Design

18. 38% of consumers will stop engaging with content that is unattractive in imagery or layout

19. A consumer’s first impression of a website is 94% design-related

20. Website credibility is judged 75% on the site’s overall design

21. 85% of consumers will abandon a site due to poor design

22. Given 15 minutes, 66% of consumers would prefer consuming content that is beautifully designed to something simple

23. It takes consumers 0.05 seconds to form an opinion about your website, so use that time wisely!

24. The right colors increase brand recognition by 80%

25. 52% of consumers states “aesthetics” as the main reason why they would not return to a site

Devices

26. 90% of consumers use multiple devices sequentially

27. Not only are 97% of millennials mobile users, but 20% don’t use a desktop at all

28. 61% of digital media time is spent on mobile, with only 39% on desktop

29. 85% of adult consumers believe that a company’s mobile site should be good or better than the desktop version

30. 65% of customers develop a better opinion of brands, services, and products when they have a great mobile experience

31. 88% of consumers prefer to shop with retailers that deliver connected cross-channel experiences

32. If consumers have a good experience on your mobile site, they are 59% more likely to make a purchase

33. 67% of online shoppers are more likely to buy from a site that is compatible with mobile devices

34. Mobile-commerce (m-commerce) saw annual growth of 56% in 2015, while desktop e-commerce only saw an increase of 8%

35. 50% of online shopping is done on a mobile device

36. Almost 70% of tablet users make a purchase on their device every month

37. Over 20% of tablet owners admit to shopping less in real life since they purchased their device

38. While 50% of consumers will switch devices if they are having trouble interacting with the content on a site, 33% will stop engaging entirely

39. 62% of companies that designed a site specifically for mobile experienced an increase in sales

Content

40. 47% of consumers check the products/services pages of a website first

41. 65% of consumers want to see contact information on the site’s home page

42. 44% of consumers left the website because there was no contact information

43. Over half of the consumers want to see an “about us” section on a company’s home page

44. 54% of consumers find that a lack of contact information available on a vendor’s site reduces the vendor’s credibility

45. In a study of 200 small business websites, 70% did not display clear calls-to-action

46. TL;DR! 38% of consumers will stop engaging if the content is too long

47. 50% of sales are lost because consumers can’t find the content they’re looking for

48. 46% of consumers say that the most annoying thing about a website is the lack of message (unable to tell what the company does)

49. Keep it down! 33% of consumers said that video/audio that plays automatically on a website annoyed them or caused them to leave

50. 69% of consumers reported that having too many form fields deterred them from filling out a contact form

51. 70% of viewers look at lists with bullets, while only 55% look at lists without

52. Websites that have 51-100 pages generate 48% more traffic than website with 50 pages or less

53. 69% of North American marketers say that personalized and dynamic content is important for their business’s website

54. 20% of consumers think that a blog helps establish a company’s credibility

55. B2B companies that blog once/twice a month generate 70% more leads than companies that don’t blog at all

The world has gone digital, and business has followed. It’s easier to go where your audience is than to bring them to your door, and the biggest audience lives online. Carving out your own corner of digital space with a killer website is the first step to dominating the online world, and these stats for websites can be your guide.