#55 AI, Marketing & Content

This week: AI monetization, TikTok’s creative leap, YouTube’s remix magic, and Getty’s visual power collide.

• Perplexity Ads: AI’s newest ad channel promises relevance but comes with controversy.
• TikTok’s AI Studio: Trend-aligned video creation simplified—just add product info.
• YouTube Shorts Remix: AI-crafted soundtracks and live stream tie-ins reimagine Shorts.
• Getty x TikTok: Licensed visuals meet AI-powered campaigns for global reach.

Perplexity Launches Ads in AI Search Results

• Ads debut as "sponsored follow-up questions," featuring brands like Indeed and Whole Foods.
• Designed to monetize while preserving unbiased AI responses and user privacy.
• Marketers gain a new channel for niche targeting, but plagiarism controversies loom.

Takeaway for Marketers: Ads in trusted AI spaces might perform surprisingly well—consumers trust context over tradition.

TikTok Introduces AI Video Tools for Brands

• New Symphony Creative Studio creates trend-aligned videos from product descriptions or URLs.
• Features include multilingual avatars and access to licensed visuals from Getty Images.
• Makes TikTok advertising easier but risks creativity bottlenecks for overly AI-reliant brands.

Takeaway for Marketers: AI-generated TikTok trends are a fast lane to authenticity—don’t overthink it.

YouTube Adds AI Music Tools and Live Stream Promos to Shorts

• "Dream Track" lets creators remix songs into fresh, short-form soundtracks.
• New live stream reminders in Shorts bridge short-form and long-form content engagement.
• Shorts conversion eligibility updates clarified to streamline use.

Takeaway for Marketers: AI-powered remixes could give old content a second life—short and snappy wins attention.

Getty Images Powers TikTok’s AI Ad Creation Suite

• Getty’s licensed visuals integrate with TikTok’s Symphony Creative Studio.
• AI avatars and multilingual dubbing open doors to global ad campaigns.
• Combines premium assets with AI, simplifying ad creation but raising ethical concerns.

Takeaway for Marketers: AI-generated ads might feel futuristic, but their hyper-customized relevance will hit home.