#54 Media Trends & Innovation
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AI IN MEDIA
Google adds a new ‘AI Mode’ to Search
Google announced that it will launch a new AI search tool. It’s called AI Mode, and it brings a search-centric chatbot right to the core Google experience. More or less, it is Google’s take on Perplexity or ChatGPT Search. For now, AI Mode is just a test — it’s only available to users paying for Google One AI Premium, and even they will have to enable it in the Labs section of Search.
The idea behind AI Mode is that many people searching Google would prefer to have their results be primarily AI-generated. If you switch to AI Mode (it’s a tab in the search page or the Google app, like Images or News) and enter a query, you’ll get back a generated answer, based on everything in Google’s search index, with a few supporting links interspersed throughout.. (Source: The Verge)
Politico Pro wants subscribers doing “deep research” on its site, not on ChatGPT
Political news publisher Politico unveiled a new artificial intelligence tool, the Policy Intelligence Assistant, that lets Politico Pro subscribers instantly generate detailed policy reports using data pulled exclusively from Politico reporting and analysis.
Rather than function as a chat bot or summarization tool, the Policy Intelligence Assistant generates personalized white papers using custom prompts and parameters. The user can set other parameters that determine the depth of the report, selecting either two minutes, five minutes, or ten minutes to indicate how long the white paper would take to present. The detailed white paper is studded with data inserts that can be exported, and subscribers can edit and annotate its contents.?(Source: Adweek)
The L.A. Times adds AI-generated counterpoints to its opinion pieces
The hope is that The L.A. Times will appear more “objective” if it presents both sides of an issue, even if one side’s written by a human and the other side is generated by AI. The reality: Kind of a mess.?(Source: Nieman Lab)
OpenAI reportedly plans to charge up to $20,000 a month for specialized AI ‘agents’
The Information reports that OpenAI intends to launch several “agent” products tailored for different applications, including sorting and ranking sales leads and software engineering. One, a “high-income knowledge worker” agent, will reportedly be priced at $2,000 a month. Another, a software developer agent, is said to cost $10,000 a month.
OpenAI’s most expensive rumored agent, priced at the aforementioned $20,000-per-month tier, will be aimed at supporting “PhD-level research,” according to The Information.?(Source: Tech Crunch)
BUSINESS MODELS & PERFORMANCE
Trump says US in talks with four groups over TikTok sale: ‘It’s up to me’
Donald Trump said on Sunday, March 9, the United States was in talks with four groups interested in acquiring TikTok, with the Chinese-owned app facing an uncertain future in the country. Potential TikTok buyers include an initiative called “The People’s Bid for TikTok”, launched by real estate and sports tycoon Frank McCourt’s Project Liberty initiative. Others in the running are Microsoft, Oracle and a group that includes Internet personality MrBeast, whose real name is Jimmy Donaldson. (Source: The Guardian)
DAY-TO-DAY OPERATIONS
Washington Post to overhaul newsroom structure
The Washington Post is making major changes to its newsroom that are meant to broaden the outlet's coverage and reach a wider audience. As part of the newsroom overhaul, the Post will divide its national desk into two sections that focus on national reporting, and politics and government coverage, respectively. Business, technology, health, science and climate teams will be brought together in a new department that focuses on "how businesses are transforming across the economy; how scientific and technological shifts are affecting daily life; and what it all means for people's health, security and the planet". Each reorganized department will have its own senior editor for audience growth and a senior editor for visuals.?(Source: Axios)
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