This week in marketing tech: groundbreaking AI advancements, platform growth, and creative tools reshaping content strategies.
Quick Highlights:
- OpenAI Leak: o1 model's image analysis might redefine visual marketing.
- ChatGPT Real-Time Search: Google, meet your new competitor.
- Platform Surge: Pinterest & Reddit's user growth is creating new opportunities.
- Runway’s AI Camera: The future of video? It's cinematic and affordable.
OpenAI's o1 Model Leak Hints at Game-Changing AI Capabilities
Key Points:
- The unreleased o1 model was briefly leaked, showing advanced features like image analysis, multimedia processing, and web search integration.
- The model demonstrated high reasoning capabilities (e.g., analyzing SpaceX imagery in detail).
- OpenAI expects a full release after the U.S. Presidential election, with significant improvements over GPT-4.
Takeaway for Marketers:
Get ready for a new era of AI-powered image and multimedia content creation—less “fancy guesses,” more precise tools.
ChatGPT’s New Real-Time Web Search Rolls Out
Key Points:
- OpenAI's latest update enables real-time web search for ChatGPT Plus and Team users, expanding to enterprise and education soon.
- Specialized interfaces for weather, stocks, and news, with no ads and direct citations, solve the LLM knowledge cutoff issue.
- This positions OpenAI as a challenger in the search market, creating opportunities for real-time data-driven marketing strategies.
Takeaway for Marketers:
Say goodbye to outdated info—real-time search is here, and it might just steal some thunder from Google.
Pinterest and Reddit Show Explosive Growth in Q3
Key Points:
- Pinterest hit 537M monthly users (+15M in Q3), with revenue up 18%, fueled by AI shopping tools.
- Reddit grew 46% YOY to 97M daily users, driven by Google’s Gemini partnership and enhanced visibility.
- Both platforms are showing high user intent in shopping (Pinterest) and product research (Reddit).
Takeaway for Marketers:
These platforms are the rising stars of niche marketing—think of Pinterest for discovery, Reddit for deep-dives.
Runway’s Gen-3 AI Camera Raises the Bar for Video Creation
Key Points:
- Runway introduces advanced 3D camera controls for its AI video model, enabling professional-quality scenes.
- Features include smooth zooms, dynamic horizontal movements, and speed ramps, usable with text or video inputs.
- Lionsgate partnership positions Runway as a leader in affordable AI filmmaking tools.
Takeaway for Marketers:
AI video is moving past basic reels—this tech is a Hollywood-level game-changer for storytelling.
Business Management Consultant @ ReachIQ | AI Consultancy | Branding | Operations | Automation
4 个月Great read Fergus Dyer-Smith. ????
Business Management Consultant @ ReachIQ | AI Consultancy | Branding | Operations | Automation
4 个月Coffee and croissants on the way??
Al Generalist, I Build & Deploy your AI team | Head of Marketing / Growth Hacking / GTM | AI Agents, Avatars, & Automations, No-Code Workflows Development, SaaS
4 个月Takeaway for me is to remember to include Pinterest in plans.