$539/hour, my "4-pass" process, and time-boxing.

Hi All,

On December 17th, I announced and began preselling my second info course, called Idea.Audience.Proof.Product.

The goal of the course is to help you formulate an idea, grow your audience, prove your expertise, and then build a digital product you can offer to customers online.

This email will be a much shorter update than previous emails, and should only take about 3 minutes to read. 

(You can read the previous update here)

Let's start with the numbers so far through 18 days:

• Sales: $27,226
• Hours spent creating: 33.5
• Hours spent promoting: 17
• Total hours: 50.5
• Revenue per hour of work: $539
• Website & Distribution stats can be found here

**Interested in the course? You can grab it for ????$50 off here!????**

What I learned this week:

Four really short updates this week

1. Every email send is worth about $1.10 right now

This will likely fall and normalize $.25 would be my guess, but I also feel like I could likely move it a bit higher if I worked with a copywriter and email designer. I’m not going to make that investment until after the course launches.

This means that if I sent out a weekly email to 3,000 people, I could potentially make somewhere in the range of $30,000 to $40,000 a year just adding to, improving, and scrubbing my email list.

If anyone in my audience is an email expert, I’d love to see if that’s way off base or if my thinking is in line.

2. I’ve created a 4-pass process for putting together info products

• Pass 1: Brain dump everything I would say out loud onto each slide, exactly how I would describe it or say it to my audience.
• Pass 2: Go through slide by slide and move my spoken words into the presenter notes, and summarize on the actual slide.
• Pass 3: Go through all slides and add images and media to better drive home points.
• Pass 4: Go through all slides and add resources, checklists, tools, etc. to make the journey for the audience easier

3. I’ve had success experimenting with 3, 60-minute sprints per day

As you can see above, time-boxing normal work hours has been an experiment I’ve been toying with. So far, I’ve produced much higher quality work with lower hourly output.

Some people in my Twitter thread expressed using a 45/15 approach, which might work for them, but I feel like I can get a tremendous amount accomplished in a 60-minute sprint. 

I would recommend giving it a try for a week or two and seeing if it works for you.

4. What’s Done?

The 3rd version of the agenda has 3 Parts, 7 Chapters, and 26 lessons. Each of the lessons is intended to pack a punch. 

There are a lot of courses out there that share the principles behind building online (mine will too), but I want to make sure there are plenty of tactical lessons as well.

Again, my goal is to make this the most robust, ROI-heavy course available on the market at its price point of $149.

If you haven't preordered yet, and you still want to save $50 and grab it for $99 for life, you can do so by heading here or clicking below ????

Hope to see you on this journey with me.

The future belongs to those who build online.

Cheers,

Justin