52: Proven Quality Demands Premium

Hey — it's Temidayo.

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This is the 52nd issue of The Unfxcked Freelancer newsletter. Which means, we’ve hit the one-year mark, and I’m honestly blown away by how much we’ve grown together in this community.

When I started this journey last year, I had no idea if anyone would even read these emails. But here we are, a whole year later, with over 1000 readers, and still going strong.

There were definitely times I thought about giving up on this stuff. Writing every week isn’t always easy, especially when life gets busy. But I’m so glad I pushed through those moments of doubt.

This newsletter has become a big part of my life, and I hope it’s added some value to yours too. Thank you for sticking with me!

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Now, let’s dive into this week’s topic - the last part of our series on why freelancers should charge premium rates.

? - Proven Quality Demands Premium

I'll keep my thing brief.

If you’ve consistently delivered great work for a client, that’s a solid reason to start charging the client more.

Think about it like this:

When you first start working with someone, they’re taking a chance on you. They don’t know if you’ll actually deliver what you promise.

But once you’ve proven yourself to that person?

That risk is gone. You’re now a sure bet!

Let me break it down with a real-world example.

Say you’re a copywriter who’s been working with a client for six months. You’ve consistently delivered engaging copy that’s boosted their e-commerce website conversion rate by 30%.

Now, when they come to you with a new project, you’re not just another writer anymore. You’re the writer who gets results. That alone is enough to earn you more.

Many freelancers fall into the trap of keeping their rates the same, even after proving their worth time and time again.

But that’s leaving money on the table.

Your improved skills, your deeper understanding of the client’s needs, and your proven ability to deliver results - all of these things add value to your work.

You shouldn't be scared to have that conversation with your long-term clients.

Remind them of the successes you’ve achieved together. Show them how your work has directly impacted their business. Then, introduce your new rates as an investment in continued quality and results.

Your track record speaks for itself - now let your rates reflect that too.

Alright, that’s it for this milestone issue. Catch you next week!

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I’ll text you again, next Monday.