#52

Originally intended to describe aggressive growth strategies, Growth Hacking it seems that it has now been embraced by web3 marketing agencies as a term for a broad spectrum of marketing techniques, not just those centered on growth. This shift raises an important question: Why is growth hacking gaining such significant traction in the Web3 ecosystem?

Inherent Alignment with Innovation: Web3 thrives on continual innovation and disruptive technologies. Growth hacking, with its roots in finding creative, unconventional solutions, aligns perfectly with this ethos.

Data-Driven Decision Making: The essence of growth hacking is deeply rooted in data analysis and experimentation. With Web3's transparent and immutable ledger systems, marketers have now access to a wealth of data that can be leveraged for precise targeting and strategy optimization.

Product Integration: This involves ensuring that the product inherently promotes growth, for example, through integrated sharing features. In the context of crypto protocols, the products usually pertain to crypto financial products, and thus, this aspect of the marketing strategy is largely influenced by tokenomics. Growth Marketing's emphasis on product integration within the marketing strategy is especially crucial for launch events like ICOs, airdrops, etc., providing a significant advantage.

Community-Centric Approaches: Web3 is built around strong, engaged communities. Growth hacking emphasizes understanding and leveraging these communities for organic growth.

Rapid Adaptation and Flexibility: The Web3 landscape is evolving at an unprecedented pace, and marketing strategies need to keep up. Growth hacking, known for its agility and flexibility, has become a model for all marketing efforts

As a result, Growth Hacking has become more than just a tool for growth; it's now the foundational philosophy for all marketing endeavors in this space. WDYT?

Agathe Laurent Richard - CRYPTO TABOO