51 ways to strengthen personal brand
Volodymyr Khomichenko
Marketing Director @ GloriumTech | 3-x Marketing Strategy Top Voice
For the development of business, it is very important to create a good personal brand. This will help not only to bring new customers but also to keep attention. The more users trust you, the more they get to you, the greater the chance of increasing the average check and conversion. So what should you do to strengthen your personal brand? You will be helped by a checklist consisting of 51 ways to strengthen the brand.
- Make a good first impression. The second chance to introduce yourself to a potential client won`t be.
- Create a "cool" personal logo. Visual perception has always been an important point of a good marketing strategy.
- Place your logo wherever you can. It is necessary that you are recognized at a glance.
- Be consistent, do what you say. Trust will increase when customers understand that you are fulfilling promises.
- Become the face of your business. It is important to show that you are a real person, not an impersonal company.
- Formulate your values in writing.
- Come up with a strong motivating speech. People should not just listen, but make decisions while you are talking.
- Cast an understandable call to action. So it will be easier for people to make decisions.
- Develop your brand with your business.
- Become an authority in your field.
- Repeat your position again and again.
- Stand out among the competitors. Offer something new and unique, then you will not have competitors.
- Be open, whenever possible, answer personally to questions. Thus, the credibility of your brand will only increase.
- Tell personally about the merits of your business.
- Listen to your customers, they ultimately pay you money.
- Earn the reputation of a person you can trust.
- Use a slogan in which you believe.
- Always be someone who is trustworthy.
- Define your personal long-term goals.
- You should have a long-term business vision.
- Teach your employees to understand the philosophy of your brand.
- Exceed the expectations of your customers. Then they will return to you again.
- Be on the front line, don't lose touch with customers.
- Ask customers what you can do for them. People love to be listened to.
- Be flexible, be prepared for change.
- On promotional materials, use the colors of your brand.
- Provide a terrific customer service. Remember, the customer is always right.
- Tell the story of your becoming.
- Give gifts to your customers. Even a small thing can be pleasant.
- Know your target audience, conduct surveys.
- Know the price of money, don't let them go to the wind.
- Constantly update your knowledge, track trends. Study, study and study again. From day to day.
- Build good relationships with business partners.
- Combine well-known marketing strategies and create your own.
- Become a professional Internet user.
- Don't stop learning, or you will be circumvented soon.
- Become recognizable in your niche. Let not only customers talk about you, but also competitors.
- Make yourself a professional business photo. Appearance can sometimes convince more than any speech.
- Create a professional personal website.
- Be friends with those at your level or higher.
- Attend all activities on your topic.
- Get feedback from partners, customers, and employees.
- Use social networks, reply to private messages.
- Keep a personal blog, write about what your customers want to hear.
- Organize your events or act as a partner or sponsor. You must be recognized always and everywhere, remember?
- Think about your reputation, do not discredit yourself.
- Be a role model, gather the community of your fans.
- Attract customers around the world, not just in your country.
- Advance your achievements, at first, no one else will.
- Dust into the eyes when it is necessary to make a breakthrough.
- Experiment, create breakthrough things, that have no analogs.