51% More Clicks, More Trust, More Conversions
Contentive
Contentive connects your brand with over 1M professionals providing B2B Marketing at scale
Getting in front of the right audience is one thing - getting them to engage is another. But when brands show up in the right places, with the right content, engagement skyrockets.
This week’s Five at 5 is all about proving what works. We’re looking at how branded content drives 51% more engagement, why attention is the real currency of marketing, and how A/B testing can help you fine-tune your website for better results. Plus, we’re diving into the role of blog content in inbound strategy and exploring the latest AI search tool making waves.
If you want to capture attention, build credibility, and turn impressions into impact, this edition has you covered. Let’s get into it.
1. Tools we Love
DeepSeek
We’ve all been hearing about it - DeepSeek AI is making waves as a next-gen AI search engine designed to go beyond surface-level results. Whether you’re diving into research, analysing trends, or looking for the most relevant and nuanced answers, DeepSeek’s AI-driven approach is built to deliver smarter, more contextual insights.
2.?What Are We Watching?
How to Create an A/B Test for Your Website Step by Step
How do you know if your website changes are actually working? A/B testing takes the guesswork out of optimisation, helping you make data-driven decisions that improve conversions, engagement, and user experience.?
3. What Are We Reading?
The Role of Blog Writing in Inbound Marketing
Blog writing is one of the most powerful tools in inbound marketing, but not all content delivers results. This article from Marketing Insider Group explores how well-crafted blogs attract the right audience, build credibility, and drive conversions.
4. What Are We Listening To?
The Attention Economy: Why not all reach is equal with Karen Nelson Field
Capturing audience attention is tougher than ever, and not all impressions are created equal. In this episode of the CMO Uncensored Karen Nelson-Field PhD , an expert in attention measurement, breaks down the science behind why attention matters more than reach.
5. 101 on B2B Marketing
Branded vs. Non-Branded Content: The 51% Engagement Lift You Can’t Ignore
Branded content is getting 51% more engagement than non-branded placements. Our latest study shows that senior decision-makers actively engage with trusted brand sponsorships, making them a powerful tool for credibility and conversion.
Can you relate?
Contentive is a B2B brand awareness and brand-building company and media owner of the sites The CFO, Accountancy Age, The Global Treasurer, &?Bobsguide. At Contentive, we provide direct access to?dynamic, niche?communities across various finance sectors, connecting brands with the audiences that matter most to them.