??500,000 New Users, ??$220,000 Revenue.
AppSamurai
One-Stop-Shop AdTech Platform for mobile growth, optimized for ROAS— Simplified, risk-free growth for apps and games.
Hi there!
Welcome to the AppSamurai newsletter, where we've got all the juicy updates you need to know:?
??A global delivery app's case study?
??Mobile game booster tips?
??Blog posts on postback URLs, play-to-earn apps & SKAN 4.0.
??Affiliate World Dubai & MWC Barcelona
We've got it all covered.?
?So sit tight, buckle up, and get ready to be blown away by all the latest happenings in the world of mobile marketing and beyond!
??Listen up, mobile game owners!
Mobile gaming is a force to be reckoned with in the gaming and mobile app industries. In fact, it made up a whopping 45% of video game revenue worldwide last year, with nearly 90 billion downloads recorded! But to stand out in the competitive world of mobile gaming, you need to find innovative ways to increase revenue, retention, and LTV.?
??Enter?Rewarded Playtime?and?Rewarded Engagement?campaigns! The former rewards players for their time in the game, which can boost in-app purchases and retention.?The latter offers in-game rewards for completing tasks, which increases player engagement and ad revenue.?
??Both campaigns are tailor-made to help your mobile game thrive.?Head over to AppSamurai for Games?to learn more about these exciting models and level up your mobile game!
We've got a fantastic success story to share with you, our fellow app lovers!?
??One of Europe's leading delivery apps faced a challenge when they expanded to the US market. They needed to grow their user base quickly and efficiently to compete with the big dogs. So, they teamed up with AppSamurai to create an app growth campaign that would knock your socks off!
By using programmatic placements on?DSPs?and?App Discovery (OEM) campaigns, we were able to target the right audience with the right creative sets. We highlighted the app's best features and onboarded users to the delivery service.?
And guess what??It worked like a charm!?
The programmatic campaigns resulted in 9,800 new users with a 27% first-order rate and generated $220,000 in revenue for the client. And the App Discovery via Samsung campaigns? They activated 525,000 new users with a 32% first-order rate.??
Our AI-backed optimization and in-house expertise helped the delivery app target the right audience at the right moment, resulting in significant growth in its user base and new revenue through first orders. The app discovery campaigns on brand-new Samsung devices also enabled the client to reach a new audience and unlock new horizons with AppSamurai.
??Are you curious to know more about how we can help your app achieve similar results??Contact us directly, and let's get growing together!
SKAN 4.0: What You Need to Know
SKAdNetwork 4.0 has brought new features that may be challenging to adjust in a short time, but it sure does have benefits for advertisers.
The update offers multiple postbacks, conversion value locking, more data in postbacks, and support for web conversion value, enabling advertisers to craft better optimization and reporting plans.???
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Read our blog post?to learn how to leverage these features and what to expect when planning your SKAN 4.0 strategy!
Marketing Strategies for Play-to-Earn Apps
Alright, let's play! ??Play-to-earn apps are like magic portals that allow players to have a blast playing games and earn real-world rewards at the same time. From online gaming and fantasy sports to quizzes and skill-based games, these apps are all about having fun and getting rewarded for it. The clever developers behind these apps charge a small fee for access or take a commission on any rewards you win.
Now, when it comes to getting the word out about these awesome apps, developers need to use some serious game tactics. That means going all-in on social media marketing, influencer marketing, search engine optimization, paid advertising, App Store Optimization, referral programs, and cool marketing incentives. ????
To keep a score on the effectiveness of these marketing strategies, developers should keep an eye on user engagement-based value metrics and user acquisition-based quantity metrics. These will help them stay on top of the game and make sure their players keep having a blast while raking in the rewards.?
What is Postback? – Understanding the Concept of Postback URL?
Let's talk about postbacks and how they can take your mobile app advertising campaigns to the next level!???
Postback is a digital advertising tool that lets you track user behavior and measure how effective your ads are. And guess what? It's a game-changer! Postback URLs are unique URLs that help track conversions in your mobile app advertising campaigns.?
They provide accurate and reliable data that you can use to optimize your ads and get the most out of your campaign. The best part? Implementing postback URLs is super easy, and you'll be up and running in no time!??
So, if you're a mobile app advertiser, postback and postback URLs are your new best friends. They'll help you make data-driven decisions and improve your ROI, which means more success for you!?
??Affiliate World Dubai: AppSamurai rocked Affiliate World Dubai!?The team had a blast meeting new faces, connecting with industry leaders, and sharing insights on the latest mobile advertising trends. The event was packed with exciting panels and networking sessions, and we couldn't have asked for a better experience. Stay tuned for our next adventure!
??MWC Barcelona: The AppSamurai squad just wrapped up an incredible week at MWC Barcelona!?The conference was buzzing with the latest tech innovations and mobile trends, and our team had the pleasure of rubbing shoulders with some of the biggest names in the industry. We gained valuable insights into the future of mobile advertising and made some great connections along the way. We can't wait to see what's in store for the next MWC!
??Istanbul Gaming Summit: The crew had a blast at the Istanbul Gaming Summit!?We got to meet some of the most creative and innovative minds in the gaming industry and share our thoughts on the latest mobile advertising strategies. We had the opportunity to learn from the best and get inspired by their stories. It was an unforgettable experience that we won't soon forget. Until next time!
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