50 Ways to Promote Your Etsy Shop
Etsy has changed the way people sell handmade products. From creating and waiting for people to take notice, handmade crafters can now showcase their products on Etsy and have people come to them. A site that started 10 years ago, Etsy has grown to a 54 million community. It has over 1.6 million sellers from all over the world and around 25 million active buyers. That’ a lot of people to sell your products to.
People love Etsy because it gives them more than just a platform. It grants them instant exposure. True enough, there are people who managed to make a living from Etsy alone.
If you are one of those people who hopes to make a killing on Etsy, you’ll need to do some promotion. Today, I’ll show you 50 ways on how you can promote your Etsy shop.
Are you ready? Let’s dive in.
1. Have your own Website
It is true that Etsy can give you instant leverage. It can expose your product to millions of people with a click of a button. But that doesn’t mean that you should not create a platform for yourself.
Too many sellers make the mistake of not creating their own website. You should make one if you want to have a brand image.
2. Have a Unique Product
While most products on Etsy are handcrafted, it is still important to create designs or products that are completely unique. Think about it. If you only do the same thing as the next person, you’ll not stand out.
3. Tell Your Friends and Family to Get the Ball Rolling
While Etsy is a good platform for your business, you’ll still need to have some testimonials or reviews to get the ball rolling. The best way to do this is to have some friends and family vouch for you.
4. Get some Followers on Twitter
You’re lucky that you are born in the age where you can just sign up for a social platform and get instant access to millions of people all over the world. You can easily do this by signing up for a Twitter account and making regular updates about your products and services.
5. Create a Facebook Page
In the same way, you should also create a Facebook page. This will allow you to use the channel’s advertising platform to expose your products to your target market.
6. Create an Instagram Store
Instagram is also a great place to have an online store. Many people have done it already and it worked. In fact, most Etsy sellers are on Instagram and they are using the platform to drive traffic to their stores.
7. Pinterest sharing
In the same way, you can also use Pinterest in sharing your products and ideas. Pinterest has a community of people who are interested in different designs and handmade products so it is the perfect platform for your Etsy shop promotion
8. Offer Limited Time Discounts
An online shop often finds the highest surge in sales when they implement a discount coupon. This can be done for events like Christmas or Valentines’ Day or it can be done on a weekly or monthly basis. You can also do it in your shop for an instant surge in sales.
9. Capture your Followers’ Emails
Capturing your buyers’ emails is very important for your Etsy shop. It will allow you to communicate with them if you have a new offer.
10. Inform your Email List When You have a New Product
This is good especially if you have fans waiting for every product you create. They would be happy to be the first to know when a new design comes out.
11. Send Special Discounts to Your List
In the same way, you can also send some special discounts to your list. You can do this as a way of saying thank you for keeping in touch with you.
12. Collaborate with other Sellers
The fastest way to increase your sales is to look for sellers with a different product but a similar market and collaborate with them. This way, you can expose your product to their audience and have the chance of closing more sales.
13. Hold Collaborative Contests
I have seen some artists do this on Facebook. They create packages out of the different products of the sellers and conduct a giveaway. This is great in sharing their audiences and increasing their follower count. The mechanics of the contest may include liking social media pages or posts or signing up to each other’s list. You can get creative with this.
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