50 Stats Proving The Power Of SEO

When it comes to getting found online, there is no better medium than search. Since the creation of search engines, SEO has been a powerful strategy to ensure that your brand gets noticed by the right user, at the right time. While the search industry has shifted over the years, one thing remains solid; SEO is essential for online marketing success.

When it comes to SEO tactics, one of the biggest things you need to consider is how you’re going to create organic searches from your audience to your brand. Over the past year, I have provided you with many articles and e-mails showing you how to get more leads using digital marketing. My hope is you learned something from this knowledge in 2019 and I look forward to sharing more information this year.

In the past week, I have had several conversations with restoration contractors who expressed frustration with the lack of results they have been getting from other firms. Understandable!

There is a way to have success with digital marketing, but keep in mind, this needs to be one piece of your marketing puzzle. Putting all your eggs in one marketing basket is not advisable. 

That said, if you have a well rounded marketing plan, including digital marketing will definitely increase your sales and bottom line. In some cases, your sales can even double! 

Always keep in mind, good SEO takes time and dedication. But it is worth the effort, particularly on a careful review of the stats below!

The 50 stats below were compiled from the following sources: Marketing Sherpa, Red Website Design, MarketingProfs, Search Engine Land, Moz, NetMarketshare, Ironpaper, HubSpot, Search Engine Journal, Local SEO Guide, Backlinko, eMarketer, Searchmetrics, and ContentPlus.

I have highlighted some of the stats I think are particularly interesting.

1. The top 2 online activities are search and email.
2. Ranking highly for organic search results is crucial; between 70% and 80% of users completely ignore paid advertisements.
3. 66% of distinct search queries result in 1 or more clicks.
4. 21% of searchers click more than one result.
5. Over 63% of all searches are performed using Google.
6. 94% of all mobile and tablet search traffic comes from Google.
7. Search engines drive 300% more traffic to sites than social media.
8. 87% of smartphone owners use a search engine at least once per day.
9. 60% of clicks go to the top three websites in search engine results.
10. 50% of search queries are four words or longer.
11. The average time spent on a search session is less than 1 minute long.
12. 50% of visitors are more likely to click a result if the brand appears multiple times in search engine results.
13. SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.
14. 75% of users never click past the first page of search results.
15. Inbound leads, such as SEO, cost 61% less than outbound leads, such as direct mail or cold calling.
16. Marketers using both organic SEO techniques and pay-per-click ads see an average of 25% more clicks and 27% more profits compared to using a single technique.
17. Companies are predicted to spend $79 billion on SEO by 2020.
18. 93% of online experiences begin with a search engine.
19. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
20. 81% of people perform some type of online research before making a large purchase.
21. 75% of people never scroll past the first page of search engines.
22. 61% of internet users do research on a product online before making a purchase.
23. Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
24. 70-80% of people ignore paid search results, choosing to only click on organic listings.
25. 55% of searchers don’t know which links in the Search Engine Results pages are PPC ads, according to a new survey. And up to 50% of users shown a Search engine Results page screenshot could not identify paid ads.
26. Bounce rates increase by 50% if your website takes 2 seconds extra to load.
27. Conversions fall by 12% for every extra second that it takes your website to load.
28. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly.
29. Total Organic search visits fell 7% Y/Y in Q2, down from 11% Y/Y growth a year earlier, as organic listings face increased competition from paid search ads, particularly on mobile.
30. 50% of users who perform a local search on their smartphone visit a physical store within one day.
31. 80% – 90% of shoppers read online reviews before buying a product.
32. 72% of consumers who perform a local search visit a store within 5 miles of their current location.
33. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
34. 88% of consumers trust online reviews as much as they trust personal recommendations.
35. 86% of people look up the location of a business on Google Maps.
36. 78% of location-based mobile searches result in an offline purchase.
37. 18% of location-based mobile searches result in a sale within one day.
38. Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.
39. 72% of consumers who did a local search visited a store within five miles.
40. Quality content is the key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2,000%.
41. Business-to-business marketers with blogs receive 67% more leads.
42. Companies who blog receive 97% more site links than those who don’t.
43. Companies who blog have 434% more indexed pages than those who don’t. That means more leads!
44. Updating and republishing old blog posts can increase traffic more than 100%.
45. 72% of marketers say the single most effective SEO tactic is relevant content creation.
46. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
47. A Backlinko report revealed that longer content tends to rank higher. The average first page result on Google contains 1,890 words.
48. A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long-form content of over 1,000 words consistently receives more shares and links than shorter form content.
49. The Backlinko study also reported that using a single image within content will increase search engine rankings.
50. 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO.

About Restoration Digital Marketing Solutions (RDMS)

RDMS are digital marketing, content marketing and SEO experts specializing in LONG TERM lead generation solutions for disaster restoration contractors! 

1. Our approach focuses on building lasting relationships early on in the sales cycle.
2. We don’t believe in gimmicks or short-term solutions.
3. We excel at building meaningful relationships that translate into leads and customers, laying the foundation for sustainable sales and profitability. 
4. We have many happy customers who rely on us to manage their digital marketing needs. 
5. Plus, we are pleased to announce that we now have 4 programs: Bronze, Silver, Gold, and Platinum, designed to meet your budget needs and goals!

To learn more book a free 30 minute consultation! :-)