50 Smart Google My Business Post Ideas

Create a Content Factory For GMB

You've probably already noticed that posting on Google My Business can attract new customers and even helps rank in local search. The majority of small businesses doesn't know what to post about other than crafting boring sales pitches. 

Don't worry; this guide will help you create a content factory so that you'll never run out of Google My Business post ideas again. 

The Overall Objective

Before you start publishing on Google My Business, you will need to understand its nature. Customers perceive GMB posts as social media publishings. They don't want to get pitched in the first place. Your potential customers want to get entertained or educated about the latest industry news or what happened in their area last week. They want to get to know your business better. Remember, your primary goal is to build trust and credibility. Selling can be a part of it, though it shouldn't be the overall objective. 

That is where creative GMB posts come to play. Try to make your potential customers excited about your business. Try to reach a post ratio of 85% useful (educating/entertaining/inspiring) posts and 15% sales-oriented posts. If you follow that rule, you can always be sure you're not pushing too much. 

From my experience, the best brands don't just sell. They always focus on adding some value to the content. Try to direct your focus from personal gain to serving others. This mindset can have an incredible impact on the results.

As soon as I started helping people online becoming better marketers and stopped trying to focus on self-growth, my inbox was flooded with inquiries including hot leads.

How do you know what valuable content is? 

Well, your customers decide what's beneficial to them and what isn't. The only way to figure that out is through testing various content strategies continuously. 

Marketing on GMB is not just a monologue, it's always a conversation. Just because you don't see a direct response doesn't mean there is no response at all. You're still talking to someone whose response could be a call, a newsletter signup, a recommendation to a friend, or even becoming a new customer. 

Pro tip: When you create a new post, visualize the person you're talking to. Imagine your perfect customer and try to envision a reaction. Defining your audience and figuring out what might be relevant to them is crucial to your success.

Google My Business Post Ideas

1 - Showcase work on a local project

2 - Share valuable tips and tricks about your services, business, products

3 - Share a relevant blog post that contains a little teaser including a call to action

4 - Show before and after results of a project you've done

5 - Publish information about new laws or regulations in your industry/area

6 - Share a list of myths or misconceptions in your industry

7 - Share a lesson you've learned from years in business

8 - Tell a short funny, or exciting story about your business / daily work

9 - Share job offers

10 - Share pictures of your employees working on projects

11 - Share a case study or a client success story

12 - Explain how a service/product you offer changes the way you work

13 - Introduce local businesses you partner with (cooperations, collaborations...)

14 - Share a picture of a happy employee who's just left your company and wish them well

15 - Create a brief how-to guide on a relevant topic of your choice

16 - Share industry-relevant statistics

17 - Share appealing videos and images - of real humans - to boost trust and credibility

18 - Explain a service in detail

19 - Share other social channels and what you do to raise brand awareness, don't forget to explain why people should follow you (CTA)

20 - Promote an upcoming local event by using the event tab

21 - Create a custom offer for new followers only (up to 2 weeks)

22 - Create a post that promotes your custom offer, which is supposed to incentivize customers to follow you on Google

23 - Add a product (only companies from specific industries are allowed to post products)

24 - Show what you're working on right now

25 - Share a short list of FAQ

26 - Humor works well - share a popular meme or funny picture from your industry or create one yourself

27 - Share stories about your brand, history, how you've established new services/products, etc.

28 - Describe a typical day

29 - Share interviews or press releases

30 - Share posts about trending topics from your industry/area

31 - Re-share old but still relevant content

32 - Share images of happy customers, particularly when they use your product/service

33 - Use select dates to your advantage and share Easter, birthday, or Christmas greetings

34 - Share behind the scenes pictures/videos

35 - Introduce your audience to a new team member or someone who's just got promoted

36 - Leverage the messaging feature and tell your customers (or even incentivize) to leave a message (E.g., give something away for free or for a considerable discount to everyone who sends a message on Google)

37 - Share your opinion on a trending topic (pros/cons)

38 - Post a video testimonial or share a text/image testimonial with a screenshot

39 - Share your Google reviews (Marketing Kit)

40 - Post a reminder to leave a review

41 - Share your updated opening hours

42 - Share a happy hour or a specific time when you offer discounts

43 - Remind your customers to consider certain weather conditions

44 - Give expert advice on specific products

45 - Create a top ten list (E.g., of things you like about your industry)

46 - Try to predict the future and tell your audience what you think is the next big thing in your industry

47 - Share quotes from the office/your employees

I choose a lazy person to do the job. Because the lazy person will find an easy way to do it. - Bill Gates

48 - Share and promote a new product or service that you've just added to your range 

49 - Are you thinking of expanding to new locations? Let your customers know!

50 - Share useful content from other local businesses/industry-related businesses

More tips for creating great posts:

• Use emojis (esp., checkmarks) to structure the content
• No matter what, include a relevant call-to-action
• Avoid spelling or grammar mistakes
• Don't be aggressive, don't make inappropriate statements, or insult someone
• Don't (overly) use stock photos
• Use paragraphs
• Keep it all relevant
• Test quantity, ideas, and time
• Keep an eye on the post insights

There is unquestionably an infinite amount of content you could post on Google My Business. Ensure you keep your authenticity, be yourself, and always focus on improving your content to make it more appealing to your audience. 

Consider doing everything from the standpoint of building trust and credibility.

Please leave a comment below if you liked the article. Thank you!

Get More Info On Google My Business Posts

About the author: Tim Kahlert is a German digital marketer, specializing in Local SEO & SEM. He primarily works with and for companies in the United States, United Kingdom, New Zealand & Australia. Tim is also a content producer and owner of one of the biggest Local SEO Facebook Groups.