50+ small black-owned OOH media owners already trained through Groupm INC

Over the past two years, GroupM SSA has run INC, an OOH focused initiative to upskill small 100% black owned OOH Media Owners in a collaborative effort to raise their level of competitiveness through education and information sharing, across various media disciplines.

So far, the program has successfully trained over 50 media owners with the highlight of the agenda being around OOH principles, ATL Strategy, Digital Strategy, Media Finance and Market Insights.

It is through the constant upliftment of all parties involved, collaboration and knowledge sharing that we can increase our service delivery to clients, better standardize our market expectations and grow the opportunity within our industry.

What some of our attendees have had to say

“I found the sessions to be very insightful, not only learning about OOH but other media channels as well.”

“The content is superb, and the learnings are extremely useful. The sessions are well timed and adequately spaced out. The information provided is highly useful and pitched at a level that is great for grasping.”

“I am able to understand how briefs and conversations happen with Media owners, Agencies and Clients.”

Our CEO for Sub-Saharan Africa, Federico De Nardis confirm that “as a global leader we at Groupm take our responsibility to make advertising better for all parties involved very seriously. INC is a well structured project aimed at raising the level of small black-owned media owners in South Africa so that they are able to compete with bigger and more international players”.?

While we thank all our participants from GroupM Inc 2022-2023, we look forward to hosting our third consecutive year of GroupM Inc with intakes starting as soon as May 2023